Since we posted about this topic a long, long time ago (especially if we’re counting in Internet years), it’s time for a refresher on how to verify that a bot visiting your site claiming to be a Bing crawler is really coming from Bing. If you see what appears to be Bingbot traffic in your server logs based on a user agent string, for example Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm), and you want to know...
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Bing Webmaster Blog - Page 11
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Most sites end up bucketing their work for SEO and social into four main areas, thought his may not be a conscious decision. You may label them differently, and some may be fuller than others, but the goal remains the same – to achieve success in each area: Quality Trust Popularity Timeliness Each area is important because it’s achieving balance across them that brings success online today. Each are individually is...
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It’s no secret that creating compelling, unique content is the way forward. It’s also no secret that creating that content takes time and work. But is it really as hard as people seem to think it is? If you had a template to follow when creating your content, would that make it easier to do? Here’s a list of questions that can get you started: What’s my topic (target phrase/keyword)? What questions...
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Search Engine Optimization (SEO) is the process of improving a website to make it more relevant to searchers and search engines. At its very core, SEO is about improving usability on a website. Let’s take a look at some of the big ticket topics.
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There’s a lot of focus on link building these days. Maybe a bit more than usual, in fact. It seems people just cannot get enough information about links. This “link lust” drives webmasters crazy. It makes otherwise rational people participate in crazy schemes all in an effort to rank better. Coveting thy neighbor’s links is practically a career choice nowadays. This week we’ll take a...
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Links, links, links. It’s pretty much at the top of any SEOs “must discuss” list of topics. For a long time, the prevailing thinking was links were the golden egg. They were what you needed to turn the tide and boost your rankings. And that was true. Today, though, it might pay to broaden your thinking. I am not saying links are dead or links have no value – let’s get that straight up front...
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On any given day, an SEO walks into their office and knows they have 8 hours to get 12 hours of work done (or is that 12 hours to get 18 hours of work done…?). Where should they put their time? Let’s review some of the options faced by SEOs every day and dig into each one a little bit. This is not a priority ordered list, as everyone’s needs will stack the list differently. Time into SEO This is the technical...
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Last week we introduced a significant update to our Webmaster Tools. In the coming weeks, we’ll take a deeper look at the features we now offer to help you understand what they do and how to use them. For this week, we’ll start off with a couple of the new favorites folks seem to like. Let’s dive in and explore the SEO Reports and the SEO Analyzer. It’s important to note the order we cover these in, as there’s some...
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It makes you want to crawl under a rock. The day your boss comes to you and says “We’re looking at a new domain name. Can you help us move to it?” Worse are the days like that which pass you by because no one ever came to you, and it’s only in the panic of dwindling search traffic that people darken your door to ask the resident SEOgre what happened. You instantly know what happened, every nuances of a...
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If you are reading this column, there is a good chance you publish quality content to your web site, which you would like to get indexed by Bing. Usually, things go smoothly: BingBot visits your web site and indexes your content, which then appears in our search results and generates traffic to your site. You are happy, Bing is happy and the searcher is happy. However, things do not always go so smoothly. Sometimes BingBot gets really...
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