Earlier this year, we shared our approach to mobile-friendly search and ranking and talked about our plans for Webmaster tool additions that will aid site owners in their efforts to create mobile-friendly sites. Today, I am happy to introduce you to Charu Puhazholi from the Webmaster Team and Shyam Jayasankar from the Mobile Ranking Team. In today’s post, Charu and Shyam will be talking about the availability of the Bing Webmaster Mobile...
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Bing Webmaster Blog - Page 10
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Saying Goodbye to Link Explorer Saying goodbye is never easy, but the time has come to do just that with a member of the Bing Webmaster Tools family: starting October 1st, 2015 we are shutting down Link Explorer. Why say goodbye? Link Explorer has been part of Webmaster Tools since the June 2012 release (called “Phoenix”) and provided an easy way to see a sample of links pointing to a given site — not just your own — making it a simple...
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Authority is defined by the Oxford Dictionary as “a person or organization having power or control in a particular, typically political or administrative, sphere”. For our purposes, we also understand that “authority” conveys a sense of trust and influence. Searchers generally want authoritative sources to engage with. They want to be able to trust the sources they visit. Naturally, this means being an authority ranks pretty high on the “must do...
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I blame the meta keywords tag. That little so-and-so started all this. Well, the “tag” and a few crafty humans, really. The idea was pretty simple. If the keyword appeared in the meta keywords tag, the page was relevant to the topic. And, on the surface, this was a solid idea. Something useful to the systems, yet invisible to the average person. Alas, with a simple right-click, the beginnings of modern day search optimization was born. “What if...
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For every business online come an almost limitless number of areas to learn about, become proficient in and continually work on. Many people end up good in an area because repetition and the “school of hard knocks” teaches them a workable path. And while some areas are no brainers (knowing your product, for example), they still can present legitimate challenges to a business. Areas like Usability often get talked about, but are just as often...
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Sometimes, despite a webmaster’s best efforts, Bing may choose to serve a title that is different to the title of a web site or document. Let’s walk through the process to see how Bing selects a title and what you can do to help us select yours. You have probably designed your site to maximize your CTR, you have reviewed best practices and SEO techniques, and you have a plan to maintain relevant and up-to-date content. Your HTML Title is exactly...
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It’s easy to get caught up in the latest and greatest, the forward thinking and the new and shiny. But it always pays to keep an eye on the basics. The stuff you feel you really already know. The stuff that often comes to haunt us when we least expect it. Controlling robots Everyone wants to be indexed. “Let the crawlers come!” But there are times when you need to control access. Areas you don’t want crawlers to enter and...
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Today, we are releasing two new features in Bing Webmaster Tools. The first feature — the new Malware tool — helps you understand whether or not you site contains malware and also allows you to submit and track a “Malware Re-Evaluation” request. You can find the new Malware tool in the Reports & Data section. The second feature — Geo-Targeting — helps you provide Bing with information about the audience you...
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Over the last 3 months I’ve spoken at 9 conferences and done 5 live webinars. And a trend has emerged, unfortunately. This trend is split between companies and consultants, though from along the singular line of SEO work. To illustrate, I’ll paraphrase a recent Twitter exchange. No names, to protect the innocent, and if they read this, ferme la bouche… 😉 Tweeter: Duane, we have a lot of problems with scrapers....
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Social is here to stay, obviously. But why? What does “social” give us that makes it worth such attention? It’s all about human needs. Maslow summed it up. We need to cover five main areas to function and be satisfied. His order is, from the bottom up: Physiological Safety Love/belonging Esteem Self-actualization Social fits into four of those, and potentially even the 5th one if you include...
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