Announcing the integration of Yahoo traffic data into Bing Webmaster Tools reports

Bing Webmaster Tools will now be showing integrated data from Yahoo within certain areas and reports.  Given the combined effort the Search Alliance represents, it makes sense to showcase relevant data from both engines within a webmaster account.  Most areas and data within the accounts will not be affected.  The short list of areas you will notice changes in are as follows:

On the Traffic Tab: Traffic summary report and Page Traffic reports will be impacted as follows:

  1. Impressions – will go up based on combined data numbers
  2. Clicks – will go up based on combined data numbers
  3. Click Through Rates (CTR) as appropriate from above (change only due to the mathematics involved in the first two items)

Impressions data will rise because we will now be showing you combined impressions for your listings across both search engines.  For each query term in the list within the report, your impressions represent the combined number of times your result showed, based on queries initiated by searchers at both Bing and Yahoo.  Clicks data will follow the same pattern.  CTR data is a factor of the first two items, and will rise or fall based on searcher click activity at each search engine.

The changes affect the numbers shown only.  No actual rankings will be affected by the combining of data within Bing Webmaster Tools. As a visual reminder that data is now combined, you will see both the Bing and Yahoo logos directly above the graphs shown on these pages.

At this time the data will be combined, not selectable.  The data will also update in any market where Bing is powering Yahoo search.

The data integraton began on August 12th.  It took roughly four days for all of the data to populate across accounts to the full extent.  For the month of August, accounts will note the changes in data numbers between the 12th and the 16th.  September will be the first full month of combined data.

Join the conversation

  1. grosu

    Many internet marketers use Yahoo data to measure their campaigns. It is nice that Bing is putting all of this data into one place as well so that we don't have to switch between different reports. It should be selectable eventually for comparison both the combined and separate reports should be available.

  2. techknackblogs

    The way Google gives ranks to every website, does Bing have the similar concept and if it has then how can we check the rank??

  3. Duane Forrester

    @Domenic – thanks for the feedback Domenic. :)  Your vote for selectability of the data has added to the pile here. :)  I can't say when we'll get to integrating that functionality, but if enough people want that feature, we'll need to look carefully at it. 😉

    @techknackblogs – yes, Bing has it's own version.  It's called Static Rank, though we do not display it publically.  We do not have any plans at this time to display this data publically.

  4. SEOContractor

    It would be nice if they would integrate more tools in the portal, now that Yahoo site explorer is closing.

  5. storecxdotcom

    yahoo must stop in a point ,you should not close site explorer i got more more work for to do list .

  6. mirzajaman


  7. bulistio

    How do I get a backlink from Yahoo and Bing?

  8. John Carton

    i have one problem… i have submit my website in BING webmaster tools and its crawl 35 webpages But still YAHOO didnt crawl SINGLE page… why  it can happen…

    If both are same NOW… if you want check, than see below link from both search engine


  9. incatrail06

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    I have already started some word of mouth and social advertising such as a Facebook fan page and referring all my friends there. Also, I have submitted to as many directories and search engines as possible, but, to no avail the traffic really isn’t there even with the search engines crawling new post frequently.

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    Neha Sharma

  11. ryojeo

    Thanks for the article. I was not fully aware of the transition. I will definetly be keeping an eye and ear to the ground in the future. Bing webmaster tools are really important for me and I also have to say how Yahoo site explorer has come in handy.


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