Microsoft Advertising Names adCenter Bing Ads and Introduces Yahoo! Bing Network

Last May, Microsoft Advertising streamlined how small and medium size businesses interact with our advertising and marketing programs. Today they are taking it a step further with the introduction of Bing Ads and the Yahoo! Bing Network. It’s not just in name alone, this update gives advertisers increased transparency into the auction process, helping them take critical action to tune their campaigns. You can read more about the specifics...
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More exciting news from Bing and Yahoo!

Today we marked a very important milestone in our search alliance with Yahoo!.  As David Pann outlined in his post, as of today, Microsoft’s adCenter advertising platform is now powering all the paid search listings for searchers on both Bing and Yahoo! in the US and Canada. This is exciting news for advertisers looking to reach a broader audience that comprises almost a third of online users in the US and Canada.  This work...
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