First, a quick introduction: my name is Matt Wallaert, and I’m a behavioral scientist here at Bing. I work at the intersection of psychology and technology, and as part of that, you’ll see start seeing articles from me on the Bing blog as part of a new series we’re calling “Bing Your Brain.”
Eight years ago, social psychologist Barry Schwartz gave an influential TED on “The Paradox of Choice”: that...
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