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In case you missed it, today is tax day.
This year we thought we’d look at several years of Bing data to see if we can learn anything about when people start preparing their taxes. In order to do this, we chose a set of keywords related to tax preparation tasks (e.g., form 1098, tax US, filing separately, tax service, etc.) and tracked the trends from our anonymous search logs to see when people search for these terms.
Some early birds start...
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Let’s face it, unless you are an accountant or work for the IRS, tax season probably isn’t a time of year you look forward to. In fact, a recent survey by Bing and Impulse Research revealed that one in four people would rather clean their house from top to bottom than file their taxes. While it’s not one of people’s favorite things to do, taxes is one of the most commonly searched topics, with spikes for tax-related...
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