Bing Your Brain: Confirmation Bias and Branding

Last week, SurveyMonkey released a study comparing Bing and Google by separating the search results from the brands. The design was fairly simple: participants were given search results for a specific term and asked to choose which one they preferred. For about half, Bing results were labeled as Bing, Google results labeled as Google. The majority of people preferred the results labeled Google. The other half of participants, however, were...
Read More