I am a new mom and the other day I was searching for diapers (I think I am buying new diapers every week), so I went to Bing and typed in diapers to see what came up. The first search result was for Diapers.com (which I love!) and the best part were these links that took me deeper into the content on diapers.com. So instead of having to click on the search result, look through the page and find the link to diapers it was just one simple click...
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