Bing on Xbox: You are The Controller

The future living room does more than give you great entertainment; it helps you find what you’re looking for and helps you decide what to enjoy. It gives you simplicity, discovery and personal choice. Today at E3, we are excited to preview a new way for people to find movies, games, music and other entertainment: voice search with Bing on Xbox.

Today’s announcement opens up your living room entertainment in the same way search engines opened up the Web by indexing it and making it discoverable. When you think about the state of your entertainment media, the challenge of finding what you want is similar. You have games, movies, music, TV shows and other content on your console, through services like Netflix, Hulu, and Zune, and programming and on-demand options available through cable and satellite providers. Xbox alone is growing from hundreds of thousands of pieces of content to millions. By combining all this content with the power of Bing’s deep search expertise, Microsoft Tellme’s voice technology and the magic of Kinect, we’ll be able to provide instant access to the expansive catalogue of entertainment options on Xbox Live. You say it, Xbox finds it, and you can enjoy it faster. Voice search works across media types and across apps so you can focus on deciding what to enjoy rather than where and how to find it.

Just saying: “Xbox Bing Lego” or “Xbox Bing X-Men” will give you all the available options for the movie, music, game and other matches around those titles.

You can select, browse or refine your search using voice and hand gestures so that you find what you want in a fraction of the time it currently takes.

Because you may have several viewing options, in this case, Xbox will prioritize your choices based on what you own or the services to which you are a subscriber, such as Netflix. Bing on Xbox will help you decide by giving you other options to consider such as High Definition and purchase price. This holiday season, voice search with Bing on Xbox will be available in the United States, Canada and United Kingdom, and within the next year, both voice control and voice search will be available in Australia, Canada (French), France, Germany, the Republic of Ireland, Italy, Japan, Mexico, New Zealand and Spain.  


Bing on Xbox gives you ultimate control. Bing on Xbox means
you spend more time enjoying your entertainment, and far less time hunting for
it. Bing on Xbox combines your voice and all your entertainment to make TV more
amazing – you are the controller.


Yusuf Mehdi


Senior Vice President, Bing