Top New Year’s resolution searches for 2010: Will weight loss be on peoples’ minds for 2011?

As 2010 comes to a close, it’s time to reflect on the year.  If you’re like us, it’s a time to say goodbye to old habits and start pulling together a list of New Year’s resolutions. 

With that in mind, we thought it would be interesting to take a look at the most popular New Year’s resolutions for Bing- comparing resolution searches made in January 2010 to November and December 2009. 

Last year the most popular resolution was to lose weight, with double the weight-loss related searches landing in January, compared with November and December.  The most popular weight loss terms were:

  • Calories
  • Calorie counters
  • Body Mass Index (BMI)

Fitness came in second last year, with about half as many users doing exercise-related searches as those looking specifically for diet and weight loss.  Many of the searches were for exercise and home gym equipment including treadmills, tread-climbers and Bowflex. . 

The below data shows the percent increase for specific weight-related terms searched from November to December 2009.

New Year's Graph

These searches were four to five times more popular in January than in the two prior months. We also saw a 24% increase in people looking for classes of various kinds, from educational to recreational, in the month of January.

So as you reflect on 2010, here’s to starting 2011 off with a fresh start.

Happy New Year!

– The Bing Team