Top Bing Searches for 2013

What did America search for in 2013? Based on the aggregation of millions of search queries, we are unveiling the top search trends of Americans in 2013.

Bing trends_orange new

Here’s what we found:

Most Searched Person of the Year

  • Beyoncé continues her reign as the queen of pop— she’s the most-searched person on Bing in 2013! Beyoncé bumped Kim Kardashian off of the top spot this year, who came in as the second most searched person of the year.
  • Women ruled 2013, the top five most searched people of the year were all women, and only two men made it into the top ten- Justin Bieber (6th) and Barack Obama (10th)

Top 10 comparison for 2012 and 2013:

Rank

2013

2012

1

Beyoncé Knowles

Kim Kardashian

2

Kim Kardashian

Justin Bieber

3

Rihanna

Miley Cyrus

4

Taylor Swift

Rihanna

5

Madonna

Lindsay Lohan

6

Justin Bieber

Katy Perry

7

Nicki Minaj

Selena Gomez

8

Amanda Bynes

Jennifer Aniston

9

Miley Cyrus

Nicki Minaj

10

Barack Obama

Taylor Swift

  • Taylor Swift had a busy year in the public eye, which is evidenced by her jump from #10 in 2012 to #4 this year.
  • There are four newcomers to the top 10 this year, with Amanda Bynes coming in at #8, followed by and Madonna at #5 along with President Barack Obama at #10.
  • Falling out of the top 10 this year are Selena Gomez, Jennifer Anniston, Lindsay Lohan and Katy Perry.
  • The birth of the royal baby ensured Kate Middleton’s spot in the top 25, coming in at #22, but searchers seemed much less interested in her husband, as Prince William came in at #45.

Most Searched Sports Stars

  • When it comes to the sports world, sometimes a little controversy goes further than actual on field excellence, as Tim Tebow was the most searched athlete for 2013. Tebow moved up from #3 in 2012 to take over the top spot.
  • Last year’s king Peyton Manning dropped quite a bit after a successful comeback season, coming in at #18 in 2013
  • No stranger to controversy himself, Tiger Woods and his quest to win another major came in as the 3rd most searched athlete for the year, down a spot from last year.
  • There are new queens in town for 2013, as Lindsey Vonn and Danica Patrick took over the reins from two-time winner Maria Sharapova as the most searched female athlete. Alpine ski racer Lindsey Vonn raced to the top as the 2nd most searched athlete and #1 female athlete. Sharapova came in as #3 for females and 10th overall.
  • Lebron James proved to be “King” of the hardwood finishing as the most searched NBA player, although Louisville star Kevin Ware finished ahead of James following his horrific injury during the NCAA tournament.
  • In baseball, Derek Jeter was the top searched player on the diamond for the third straight year, coming in at 9th overall
  • The Miami Heat were the most searched NBA team, while the New York Yankees topped the baseball world.

1

Tim Tebow

2

Lindsey Vonn

3

Tiger Woods

4

Kevin Ware

5

Ray Lewis

6

Lebron James

7

Danica Patrick

8

Dwight Howard

9

Derek Jeter

10

Maria Sharapova

Most Searched Sports Teams

  • American football favorite, the Dallas Cowboys, is the most searched sports team of 2013. The Cowboys are the second highest valued sports franchise in US history (behind #3 most searched team the New York Yankees) with an estimated value of approximately $2.1 billion.
  • Runner up for most searched sports team of 2013 is defending NBA champions, the Miami Heat. The Heat’s Lebron James aka “King James” is the #6 most searched sports star of 2013, who is gunning for his 5th Most Valuable Player award and 3rd NBA championship title in a row.
  • One of the most successful franchises in professional sports history, the New York Yankees, come in as the #3 most search sports team of the year. The Yankees’ all-time career leader in hits, games played, stolen bases, and at bats, Derek Jeter, is the #9 most searched sports star of 2013.

1

Dallas Cowboys

2

Miami Heat

3

New York Yankees

4

New York Giants

5

Chicago Bears

6

Baltimore Ravens

7

Detroit Tigers

8

Miami Dolphins

9

Atlanta Braves

10

Green Bay Packers


Most Searched Musician

  • When it comes to music, most searched person of the year, Beyoncé is queen as the most searched musician of 2013.
  • Runner up for most searched musician of 2013, is power vocalist Rihanna coming in as #2, followed by America’s country sweetheart Taylor Swift at #3.
  • Though dethroned from his number one spot in 2012, Bieber fever continues to burn allowing him to come in as the fifth most searched musician of 2013.
  • From her VMA performance, new album, and constant relationship drama, Miley Cyrus drove searches throughout the year, propelling her to the #7 spot.

1

Beyoncé

2

Rihanna

3

Taylor Swift

4

Madonna

5

Justin Bieber

6

Nicki Minaj

7

Miley Cyrus

8

Britney Spears

9

Katy Perry

10

Selena Gomez

Most Searched Song

  • The money saving ways of rapper Macklemore stormed America, making Thrift Shop the most searched song of 2013.

1

Macklemore & Ryan Lewis – Thrift Shop

2

Robin Thicke- Blurred Lines

3

Rihanna – Stay

4

Imagine Dragons – Radioactive

5

Jason Derulo- The Other Side

6

Bruno Mars – When I Was Your Man

7

Justin Timberlake – Mirrors

8

Miley Cyrus – We Can’t Stop

9

Pink – Just Give Me A Reason

10

One Direction – Best Song Ever


Most Searched Social Media Sites

  • What’s on our mind, Facebook? Oh, just that our friends still “like” you the most. Facebook came in as the most searched social media platform for the second year in a row.
  • Pinterest is not only a new comer to the top ten list of social media, it rocketed to the number two spot! From wedding ideas, to recipes and more, people couldn’t seem to get enough of Pinterest in 2013.

1

Facebook

2

Pinterest

3

Twitter

4

LinkedIn

5

Instagram

6

tumblr

7

Reddit

8

Vimeo

9

Vine

10

Google+

Most Searched Streaming Sites

  • With new original series and more viewers than ever before, Netflix was the king of entertainment. Netflix came in at #1 among streaming technologies, beating out Hulu who came in at #2, and Project Free TV that came in at #5.

1

Netflix

2

Hulu

3

iTunes

4

YouTube

5

Project Free TV

6

Google Play

7

Xbox Live

8

HBO Go

9

Crackle

10

Roku

Most Searched Entertainment Electronics

  • With the upcoming launch of Xbox One, Xbox came in as the most searched entertainment electronic over iPhone #2 and Android #3.

1

Xbox

2

iPhone

3

Android

4

iPad

5

Windows Phone

6

Surface

7

Playstation

8

Nintendo

9

Blackberry

10

Kindle Fire

Most Searched Apps

  • It’s all fun and games when it comes to the top apps of the year, Candy Crush stole the #1 spot in top apps, beating out Angry Birds #2 and Bad Piggies #3.

1

Candy Crush

2

Angry Birds

3

Bad Piggies

Most Searched TV Show

  • The Bing Bang Theory made a splash in 2013, knocking off American Idol for the place of #1 searched television show.
  • American Idol came in at the #2 spot, while Dancing with the Stars dropped to #6 after being #2 in 2012.
  • A staple of the morning show lineup, The Today Show made it to the top ten list this year, coming in as the #7 most searched television show.
  • The British drama Downtown Abbey may take place in the early 1900’s, but people can’t get enough of it in 2013, making it the #4 most searched television show.

1

Big Bang Theory

2

American Idol

3

The Walking Dead

4

Downtown Abbey

5

Game of Thrones

6

Dancing with the Stars

7

The Today Show

8

Big Brother

9

The Bachelor/Bachelorette

10

Honey Boo Boo


Most Searched Movies

  • Anticipation and buzz around the final installment in the Iron Man trilogy propelled Iron Man III to the number one spot in 2013.
  • Two classics, The Great Gatsby and Oz: The Great and Powerful, both made the top ten list coming in at #7 and #8 respectfully.
  • Comic books turned movies continue to drive searches, making super hero movies Iron Man, The Wolverine, and Man of Steel all in the top ten.
  • There’s no slowing down the Fast and Furious series- the 6th Fast and Furious was the #2 most searched movie of the year.

1

Iron Man 3

2

Fast and Furious 6

3

Despicable Me 2

4

The Conjuring

5

The Wolverine

6

2 Guns

7

The Great Gatsby

8

Oz: The Great and Powerful

9

Snitch

10

Man of Steel

Most Searched Fashion Designer

  • The fashion industry was as competitive as ever in 2013, but fashion icon and designer Victoria Beckham took the crown as most searched fashion designer of 2013.
  • Project Runway judge Michael Kors came out on top for the second year in a row, but fell to the #2 most searched designer of the year.
  • American favorite and best known for his polo clothing brand, Ralph Lauren took third for the most search designer of 2013.
  • Kimora Lee Simmons’ many ventures and strong brand made her the #5 most searched designer of 2013.
  • A staple of the fashion industry, both Chanel and Gucci remained strong in 2013 coming in at #4 and #6 respectfully.
  • First lady Michelle Obama was this year’s most searched fashion icon.

1

Victoria Beckham

2

Michael Kors

3

Ralph Lauren

4

Chanel

5

Kimora Lee Simmons

6

Gucci

7

Tory Burch

8

Kate Spade

9

Steve Madden

10

Louis Vuitton

Most Searched Reality TV Stars

  • The Kardashian sisters still reign as all made the top 10 list again in 2013 –Kim kept her #1 spot, while Khloe dropped to #5 and Kourtney #8.
  • The patriarch of the Kardashian family, Bruce Jenner came in as the #2 most searched reality star of 2013.
  • Snooki’s continued antics, both on screen and off, along with anticipation of her new show made her the #3 most searched reality star.

1

Kim Kardashian

2

Bruce Jenner

3

Snooki

4

Ryan Seacrest

5

Khloe Kardashian

6

Kris Jenner

7

Honey Boo Boo

8

Kourtney Kardashian

9

Kendra Wilkinson

10

Kate Gosselin

Most Searched Daytime Talk Shows

  • Ellen DeGeneres continues her reign for the most searched talk show on Bing this year, with Bethanny Frankel’s new show, Bethanny, skyrocketing to second place.
  • Longtime favorite Live with Kelly rounded out the top 10 day time talk shows.

1

Ellen DeGeneres

2

Bethanny

3

Dr. Oz Show

4

The Chew

5

Wendy Williams

6

The View

7

Dr. Phil

8

Rachael Ray

9

The Talk

10

Kelly and Michael/Live with Kelly

Most Searched Morning Shows

  • Good Morning America may have taken over the television ratings, but the Today Show is still king in most searched morning show, coming in at #1.
  • Top five was rounded out by Fox & Friends and then CBS This Morning

1

The Today Show

2

Good Morning America

3

Morning Joe

4

Fox & Friends

5

CBS This Morning

Most Searched Food

  • Pizza Hut took home top honors for the second year in a row, followed by Dominos and Papa Johns in the battle for America’s favorite Pizza.
  • Burger King proved to be king amount its competitors, receiving more searches than McDonalds and Wendy’s.

1

Pizza Hut

2

Domino’s

3

Papa John’s

4

Subway

5

Burger King

6

McDonald’s

7

Wendy’s

8

Taco Bell

9

Panera Bread

10

Sonic

Most Searched Destination

  • Stealing the spotlight from mainland American, Hawaii captured the top spot this year as the most searched destination in the world.
  • London ruled the pack among European destinations, holding on to its #1 spot for the second year in a row.

The top searched destination in other regions of the world include:

  • Asia = Bali
  • Africa = Johannesburg, South Africa
  • Australia/New Zealand = Sydney, Australia
  • Caribbean = Bahamas
  • Europe = London, UK
  • Middle East = Istanbul, Turkey
  • South America = Salvador, Brazil

1

Hawaii

2

Bahamas

3

London

4

Istanbul

5

Puerto Rico

6

Costa Rica

7

Rome

8

Jamaica

9

Seychelles

10

Bali

Most Searched News Stories

  • Excitement and anticipation around the birth of the royal baby took the world by storm this summer, making this the most searched news story on Bing in 2013.
  • The world was shocked by the Boston Marathon Bombing in April, making it the second most searched news story of the year
  • The case of the Cleveland Kidnapper, along with the George Zimmerman trial captivated Americans this summer, making them the #4 and #5 most searched stories of the year
  • American politics continued to drive searches this year, with the Fiscal Cliff, the Supreme Court’s Gay Marriage Ruling, the IRS Scandal along with the legalization of Marijuana all coming in in the top 25.

1

Royal Baby Born

2

Boston Marathon Bombing

3

Cleveland Kidnapping

4

George Zimmerman Trial

5

Gun Rights

6

Tesla

7

Syria

8

Anthony Weiner

9

Oil Prices

10

Fiscal Cliff

Most Searched Economic Terms

  • With the government shutdown and budget cuts across federal programs, Fiscal Cliff was the most searched financial story of 2013.

1

Fiscal Cliff

2

Federal Reserve

3

Detroit Goes Bankrupt

4

Student Loans Interest Rates

5

Toyota Outsells Chevy

Most Searched Charities

  • The YMCA remains the top most searched charitable organization for a third year in a row, with Habitat for Humanity, American Cancer Society, American Red Cross and Live Strong rounding out the top 5.

1

YMCA

2

Habitat for Humanity

3

American Cancer Society

4

American Red Cross

5

Live Strong

Most Searched Memes

  • Let the beat drop, the Harlem Shake spread like wild fire becoming the most searched meme/viral video of 2013. In the height of its popularity, thousands of people across the nation were uploading their own viral video versions of the Harlem Shake, making it top Bing’s meme list this year.
  • Despite what she might tell you, it was a good year for Grumpy Cat! The feline’s scowling meme came in as runner up for the most searched meme/viral video of the year.

1

Harlem Shake

2

Grumpy Cat

3

Chuck Norris

4

Epic Fail

5

Bad Luck Brian

6

Sloths

7

Cheez Burger

8

Surprised Patrick

9

U Mad Bro

10

Ermahgerd

Most Searched Health & Wellness/Diets

  • Diets suggestions are popping up everywhere, but what are people most interested in this year? Weight Watchers came out on top again this year as the most searched diet for the third year in a row.
  • The CrossFit craze has reached an all-time high coming in as the most searched work out of 2013.
  • The 5-2 diet and Mediterranean Diet rounded out the most searched diets of 2013.
  • Top 5 most searched diets overall are:

1

Weight Watchers

2

Paleo

3

Vegan

4

5-2 Diet

5

Mediterranean Diet

Interested in how American searches on Bing compared to other countries around the world? Check it out the top Bing searches in 2013 for Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain and the United Kingdom for yourself at http://bingtrends.com.

Happy New Year!

– The Bing Team

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