Kicking off today, Bing has sponsored the concert series on Katie Couric’s daytime talk show “Katie.” With performances by the legendary Rod Stewart, the innovative will.i.am, and the newly branded Snoop Lion, the Bing It On Challenge will be featured prominently on “Katie” broadcasts for the rest of the week.

As Katie lived it up on her recent stint filming out of the Jimmy Kimmel studio in Hollywood, Bing was there to see it live and to hit the famed Hollywood Boulevard to challenge passersby to Bing It On.

Check out what happened here:

Tune in to watch “Katie” (check local listings or the station finder: http://ktie.tv/NviENk) this week for some terrific performances and guest interviews.

– The Bing Team