Bing’s first Bing It On Challenge event was held at The Grove in Los Angeles late last week. Extra host Maria Menounos and Derek Hough from Dancing with the Stars are used to competing on television and yesterday they brought the spirit of competition to the streets of Los Angeles. Bing, alongside Maria & Derek, challenged the people of LA to the national Bing It On Challenge live from the Grove. Many shoppers were surprised to learn that in a blind comparison test people chose Bing’s web search results over Google nearly 2:1.* And, many Google lovers were shocked that they chose Bing.
In true Challenge style, if proclaimed Google lovers chose Bing in the blind comparison test, they had to spin a wheel of challenges for the taking. Derek and Maria led fun activities including an arm wrestling match, silly string war, pull-up contest, hula hoop competition and more, while promoting the Bing It On Challenge.
Amidst many Bing It On Challenges – which you can take online or at Microsoft Stores nationwide – there were several hilarious highlights of the day, which you can see in the video recap below.
A few of our favorite moments – past Olympic gymnast and gold medalist Shawn Johnson dropped by the event and with Maria’s help surprised Derek with a silly string ambush, Maria and Derek saw their dance battle end in a friendly draw, and Maria crushed several unsuspecting men in arm wrestling.
Bing It On!
– The Bing Team
*Based on a comparison of web search results pane only; excludes ads, Bing’s Snapshot and Social Search panes and Google’s Knowledge Graph. Learn more at bingiton.com.