Introducing the New Bing: Spend Less Time Searching, More Time Doing

In 2009, we launched Bing with a simple proposition: people should expect more from a search engine.

Our aim has always been to help you do more with search, and over the past three years we have made exciting strides to realize that vision. Today we are taking a big step forward as we begin rolling out what is the most significant update to Bing since we launched three years ago. Over the coming weeks, we will be introducing a brand new way to search designed to help you take action and interact with friends and experts without compromising the core search experience.

First a little background. The search industry was built on keywords, links and labels – static nouns pointing to pages. This approach is great for finding sites but search is about more than simply finding information, it’s also about taking action. Whether it’s booking a flight, reading an article or buying a new pair of shoes, 68% of people tell us they expect to get something done when they type into a search box.

Now it’s possible to do more than find pages with search. You are able to share nearly everything you do, including where you are and who you are, in real-time. From rich multimedia content to real-time streams to social conversations to applications that let you take action in the real world, digital connections are created that present the opportunity to do something. This presents an unprecedented opportunity to rethink how search should work. Suddenly an index of documents that does not embrace these changes is insufficient.

At the same time, research tells us that 90% of people consult with a friend or expert before making a decision –whether it’s something as simple as which train will take you uptown or who is the best dentist in Boulder, other people are often the most trusted source of information. We value input from our friends and opinions from experts but at the same time want comprehensive, relevant and unbiased results. Recent attempts at social search haven’t unlocked the full potential of tapping our social networks. And the reason is pretty simple – social in search hasn’t mirrored how people do things in real life.

The fact is, search hasn’t kept pace. People have become as important as pages and search needs to evolve to embrace these changes. The challenge has been to figure out how to integrate the information you care about with the people who can be most helpful to you in getting stuff done.

Welcome to the New Bing

The new Bing introduces a brand new information architecture with a three column design that focuses on bringing you information from the web to help you take action and interact with friends and experts without compromising the core search experience.

Let’s take a closer look:


Core Web Results: Relevant, comprehensive and trustworthy.

The bedrock of modern search remains core algorithmic relevance.  With the latest updates, we are delivering the results you expect.   Beautiful, relevant, results are the first thing you see. Instead of cluttering your results with social updates, we’re honoring the purity of the core web results making it easier to focus on the links you need to get things done.

Bing dubley

From the outset, we knew that serving relevant results that were equal to or better than the other guy was table stakes. To track our progress, we conducted tests thatremoved any trace of Google and Bing branding. When we did this study in January of last year 34% people preferred Bing, while 38% preferred Google. The same unbranded study now shows that Bing Search results now have a much wider lead over Google’s. When shown unbranded search results 43% prefer Bing results while only 28% prefer Google results. What this means is that in 3 years we’ve made some real progress in core relevance and search quality, and while search is becoming so much more than just web results, having a rock solid foundation is important for the future of Bing and search more generally.

Snapshot: Get it done faster.

Snapshot is the center column on the Bing search results page, nestled between the web results on the left and the new sidebar on the right. Snapshot brings relevant information and services related to your search to you right on the main results page including maps, restaurant reservations and reviews so you can take action.  We’ve run thousands of experiments to determine the types of tasks most frequently attempted in Bing, and in snapshot we help you take certain actions when we determine that the intent of your search matches these tasks. To help you do more and do it faster, we continue working with industry leading companies like OpenTable, FanSnap and others integrating them right into the middle collumn. With snapshot, Bing does the heavy lifting by organizing useful information so you can act more quickly.

Sidebar: Social search done right.

Getting things done often involves others, in fact 90% of those asked said they prefer to listen to their friends when making decisions. Whether it’s making a purchase, deciding on a vacation destination, choosing a great restaurant, or figuring out which movie to see this weekend, the new Bing focuses on bringing friends, experts and enthusiasts into your search experience through a dedicated social “sidebar.” With sidebar, Bing brings together the best of the web, with what experts and your friends know, giving you the confidence to act. This new way to search lets people share, discover, and interact with friends like they do in real life.

  • Always present, never intrusive. The sidebar will appear as part of every query, but it will remain off to the right, allowing searchers to decide when and how to interact with it. We’ve moved most of the social content out of the main search pane and put it in a dedicated place where people can always expect to find it.
  • Ask Friends: You can post a question to get help from your Facebook friends as you search. You can “tag” friends Bing suggests might know about the topic. In a few simple clicks you can share your search and your friends can reply to your question on either Facebook or Bing.


  • Friends Who Might Know: Once you authorize Bing, sidebar helps you post a question to get help from your Facebook friends as you search. Bing suggests friends on Facebook who might know about the topic – based on what they “like”, their Facebook profile information, or photos they have shared – so you can easily ask them about relevant experiences and opinions and go quickly from searching to doing. For example, if you’re searching for diving spots in Costa Rica, with the new Bing, you may discover that one of your Facebook friends knows a great spot, based on photos from their last trip to Costa Rica that they shared on Facebook. Or you might find a friend who lives in Costa Rica based on his or her Facebook profile. You and your friends can only see information you could already see about each other on Facebook.
  • People Who Know: Beyond friends, Bing can help you find people who are influential about the topic you’re searching, based on what they’ve publically blogged or tweeted about. In a glance you will see top experts and enthusiasts from leading networks like Twitter, Foursquare, Quora, LinkedIn, Google Plus and Blogger to quickly check out what they have to say about the topic you’re searching for. You can follow them, ask them a question or see what they have shared in the past.
  • Activity feed. From the activity feed in the sidebar, you can see, posts and queries you and your friends have chosen to share from Bing. You can help answer friends’ questions, “like” something interesting they have shared. Because these activities show up in both Bing (activity feed) and Facebook, you can comment on them from either place.

    sidebar 2

Check out this video to see the new Bing in action:



In the coming weeks, you will be able to experience the new Bing on mobile devices ( We’ve optimized the layout and placement of the social results on the mobile device for smaller screen sizes and for touch input optimized for people on the go.

Finally, we have implemented technologies that provide relevant results while maximizing protection for your data and your privacy. When using Bing and signed into Facebook, Bing will only surface content your friends could access by viewing your Facebook profile directly.

In the coming days we will be releasing this to users in the United States. If you would like to be one of the first people to experience the new Bing, visit, to receive an email notification when it’s available. To read more about this release from the people who built it, check out this article on Microsoft Newscenter.


– Derrick Connell, Corporate Vice President, Bing and Dr. Harry Shum, Corporate Vice President, Bing R&D


Join the conversation

  1. slain valhallan

    This is pretty exciting stuff, I'm looking forward to it!

  2. Lambda

    Awesome – like tapping into socially relevant and contextual searches – Very excited to see how this will help people in their daily lives. Pretty neat idea. Go Bing, Go Microsoft, go Windows 8, Go Windows Phone

  3. lililili

    Wowow. this looks great! congrats and can't wait to use!!!

  4. JayJayTG

    When can I expect to see this beautiful piece of work in the UK?

  5. ysekand

    Wow looks like you guys have put in a lot of effort. Well done

  6. posterak

    Thanks ready to see this go live.

  7. fajardo_jf

    Looking great !!!!

  8. jrossignol

    Meh… I'll stick with Google.

  9. CiGi8318

    I hope we can have more options of earning Bing Rewards; instead of, 13 credits a day, but if that happens, I hope it's won't be for Facebook or Twitter accounts. Some don't of us, like me, don't prefer it. It would be a bummer, but I love Bing Rewards, <3 Thanks for that!

  10. MikeGale

    I'm very pleased you're doing something to improve search.  In the last decade I've seen search going from useful to barely useful / useless at times.  Part of it is that search used to draw on carefully thought out link lists.  The presence of better search persuaded the list makers to stop.  Result we're left with the algorithmic results which are not good enough yet.  (And often they seem contaminated by commercial considerations, like supporting the advertisers.)

    That brings me to your social column.  I find that for many topics I simply don't want those suggestions.  In other words I probably want to switch off that column by default.

    Much the same for the centre column.  Commercial content and reviews are often bit dribble.  Experience will tell, but I'd like the option to switch that off too.

    In the left column I'd also like ways to filter out the junk.  If I could get 5 or less appropriate items that would be cool.  (Instead I get maybe 100's of thousands, the first page might have 2 out 30 useful items, if I'm lucky.)

    I think I see you thinking deeper on these issues than some others.  I imagine you've already got the off switches in the setup.  If so, well done.

    Whatever the case I urge you to continue finding ways to let the user control what she gets.

    Nice thinking, to not mix everything.  Well done.

    Heck if you had an advert free option, with more controls, that I paid for, that might be ideal.  (Note that's not a focus group driven thing, it's user is paying so he wants something better.  For me less distracting.  It would be devoid of adverts and branding chrome!  and you don't get my attention data, unless I allow.)

  11. Franklin

    Looks nice! I will be waiting for the update. :)

  12. henry.edwards2007

    This looks great. But could you release it outside the US? It seems that the UK and othe contries have been neglected.

  13. rayhvh

    you will never be google. accept this.

    cuz this desing aint simpel. and its a mesh.

    also 80% of the internet google users dont want / have an facebook account or other social networks.

    as me. i dont like to have one and REALY hate sites asking for it.

    you ruined msn 2011.becuase of that

  14. pantera9

    Pretty awesome stuff! Nice work :)=

    But please though… roll out the real bing in other countries, like Norway where I live :)

    To win, Bing needs to be international (!)

  15. Mitchable

    yeah, Bing needs to be international :)

  16. Jamiegiles

    About time! This has been much needed! I think the new UI looks smart.

    Hopefully this signals the start of a search war between Microsoft and Google! I would love to see Google's market share halved as currently they have way to much power over the search industry.

    Not so sure about the social search idea, might have to (yet again) tighten my privacy settings on facebook!

  17. sokheang

    Nice improvements. But what I want the most is the search engine that understand my mind. It's just like personal assistant, or AI. For example, when I ask "Who founded Microsoft?", the search engine just simply shows "Bill Gates and Paul Allen."

  18. sagarj

    Wow! waiting to see the all new social sidebar!

  19. Pablo Alejandro Fain

    Awesome! I hope this update come soon!

  20. leoniDAM

    i think there are some features that lack in the new bing but were present in old bing and/or in google, like the option to search in a specific language or in the wordwide directly from the search result page and the ability to search in a specific range of time

  21. jonjonjon

    "Instead of cluttering your results with social updates, we’re honoring the purity of the core web results making it easier to focus on the links you need to get things done."

    google now has an annoying 'People and Pages on Google+' section that takes up half of the search results page. i have just about had it with google using search to jam their products down my throat. i was thinking about using bing. the main reason i dont use bing is i find the font, spacing and page layout looks cluttered and is distracting compared to google. i also like the simple minimal look of google which is the reason i stopped using yahoo years ago. unfortunately google is now starting to add this garbage too. i think is a huge mistake and could be bings opening if ms doesnt screw it up.

    at first i was excited to read the quote above thinking maybe ms finally gets it (msn is horrible). but after finishing the article it looks like your still clueless and going to do the exact same thing as google. this completely contradicts that quote because all your doing is adding another useless toolbar to clutter my screen. I DONT USE/CARE ABOUT SOCIAL NETWORKS AND I DONT WANT TOO SEE THEM IN MY SEARCH RESULTS! if i wanted to search with my friends/random people i dont really care about then i would go to facebook. im sure im not the only one that feels this way. i get it your scared facebook at some point will dump bing and implement its own web search (they will). if you insist on putting that lame social network bar on the results page you need to at least have a url like that gets rid of all the junk. just having an option in settings that requires you to sign in is not good enough. i dont want to have to always be signed in and be tracked and i dont want to have to change a setting every time i clear my history. also please fix the font/page layout.

  22. MatthewMk2

    Will this be launching in Canada as well?

  23. manmitt

    Hi, this is Manish Mittal, Test Manager from Bing here – thanks for writing about our new features. We definitely want to hear feedback from folks, so if you are curious,  sign up to get on the preview and let us know what you think.

  24. Infrawindow

    Great update of Bing, where people can easily share their knowledge from search engine. but please look at link is invalid.

  25. Servicing

    This new bing is going to rock

  26. mstillrockn

    I do not use Bing to search the opinions of my friends (or anyone else's),

    and hope that your default setting is to 'opt out' of these new additions.

  27. nothanks

    This is absolutely creepy.

Comments are closed.