Make a Good Search Impression with Bing’s Linked Pages

Whether it’s an old friend, a former classmate or (ahem) yourself, searching for people is one of the most common things we do on the web. Last year, we took the first step to bring expanded search results of your Facebook friends into Bing, making it easier to find friends and friends of friends more quickly. 

With people search being such a high volume pastime, we’re taking it a step further letting you have more control in how you show up on Bing. Beginning today, with Linked Pages, we’re letting you link websites related to you in search results. Now your friends looking for you online can find what you want them to find. You can also link pages to your friends to help them shine on Bing as well. Let’s take a closer look.

There are probably many “John Smith’s” out there, but when John Smith’s  friends are looking for him, they want to find their friend John and information about him. By having more control over how you show up in Bing through linking related pages to your search results, now you can help your friends find the interesting stuff that you want them to see. With Linked Pages, here is how John Smith will appear on Bing:


Getting started
To get started, go to Log-in with your Facebook ID and when you see the following screen, grant Bing permission to post to Facebook.


Start Linking!
Search for yourself. Try including your city, school, or employer – for example “John Smith Bing” – to find more results and start linking. Links can include your blog, a personal website, organizations you’re associated with, activities you’re involved with or just sites you like. And as your interests and activities change, you can easily link more. So now when your  friends search for you, they’ll not only see trusted results from Bing, but also the pages and sites you’ve linked.


Link Sites for Friends
Help your friends show up better on Bing too. Just search for a friend and link pages about them.


Remove a link
You have full control over what results you’re linked in. Simply follow the link notification from Facebook or go to to remove links you added or links your friends added about you. Once you remove a link, you are the only person that can go back and relink yourself to that page. And as a reminder, you have to give permission to Bing to start linking pages and can turn it off at any time by disabling the application in Facebook.


As the most popular social network, Facebook has given all of us an easy way to re-connect with old friends or schoolmates. Chances are they’re using search to check us out to see what else we’ve been up to. With Linked Pages on Bing, you can decide how you look to your old roommate, your first crush, or a new friend. Check out the following video to see Linked Pages in action:



And this is just the beginning of what’s possible and another step toward looking more deeply at how search can become more personal and useful when you add people to the equation. For now, enjoy this first phase, start linking pages and let us know what you think.

– Ian Lin, Bing Social Search

*Linked Pages are currently only available in the United States

Join the conversation

  1. thenonhacker

    And this has No Approval process?

    It should have an Approval Process, just like in Facebook Photo Tagging Privacy Option.

  2. Gavin Greig

    Why on earth is functionality for linking together different online presences tied to one particular one (Facebook)? Means it's completely useless for those of us who do have multiple online presences, but object to Facebook.

  3. 360persona

    Although this a cool addition to the bing service it is a little un-user-friendly if you are trying to find pages to link to your friends. Especially if you are searching by their name (even worse if they have a generic name). I know this is a little hard to do but considering all the data that SE have you would think that they could do a reverse look up on things like (city, company, schools, etc) that most profiles contain and try and return those results at the top of the SERPs. Just a suggestion Bing Team (thanks in advance for the props as well when it is rolled out in a future release) 😉

  4. humanzz

    I keep getting the following error

    Service temporarily unavailable

    We know you want to get back to creating links.

    Try this

    Refresh the page. If you get this message again, please check back soon.


  5. The Bing Team

    @humanzz Thanks for flagging.

  6. Ellie K

    @GavinGrieg I had the same thought. I don't, won't use Facebook. I'd really like to use Bing more often, particularly for social search (as an alternative to Google for everything). But the exclusive tie to Facebook is not going to work for me.

    Maybe Bing will make this more open in the future? Hope so.

  7. techknackblogs

    What if I need to link to my blog and its not showing in the search result?? Can we add the Url to which it can link. In short can we add the Url manually for linking??

  8. aberastegue

    @humanzz I received the same error when I was trying to link the app with my fb account. In my case the solution was to change my current location (Argentina) to USA. Then I refreshed the page and it was working again.

    btw @TheBingTeam, I'm having some troubles to link my websites to my account. All I get is the following error:

    "Link action was not successful: Please try again later."

    Is there anything else I can do?

    Thanks and congrats for the improvement.

  9. bradkrussell

    Wish I had of read the very last line of the post – only available in the US. Any idea when available for the Australian market?

  10. N Quamar

    I am feeling very bad as this service is not available in India, Hope to get this in India as well.

Comments are closed.