On January 19th film buffs and the independent film community will descend on Park City to experience the Sundance Film Festival. For the third year, Bing will serve as the “Official Search Engine of Sundance” and offer a star-studded line-up of events to celebrate the spirit of Sundance at the Bing Bar.
Bing offers a range of entertainment features that make it easy for you to find the information you need, and do the entertainment you love. Partnering with events like Sundance help us share amazing content with entertainment fans and this year for the first time, we will livestream many of our events on our Bing Facebook page – making it easy for anyone to experience the magic of Sundance.
We’re proud to be prominently featured as the official search engine of sundance.org and provide the mapping technologies for the Official Sundance Film Festival Mobile Application.
And this year, we’re excited to have the biggest Bing Bar yet – now taking over 3 floors of this historic Claim Jumper hotel in downtown Park City. The Bing Bar will offer a star-studded line-up of diverse events, featuring speaker panels, film premier parties, exclusive musical performances, a daily happy hour in conjunction with SPIN, after-hour parties, and more – all celebrating the best of Sundance.
Musical Performances: Exclusive musical performances by Drake, Cobra Starship, Wiz Khalifa, Jason Mraz, Theophilus London, WIM and James Murphy. SPIN Sessions happy hour performances by Gary Clark Jr., Cool Kids, Grouplove, and Fitz and the Tantrums.
Bing Speaker Series: A range of diverse Bing Speaker Series featuring Catherine Zeta-Jones and acclaimed snowboarder Kevin Pearce, who will be returning to Park City for the first time since his devastating head injury. The Creative Coalition’s Teachers Making a Difference Luncheon will also be hosted by Bing.
Film Events: Events such as dinners, junkets, parties and more for eagerly-awaited films appearing at Sundance including “Lay the Favorite” (Bruce Willis/Catherine Zeta Jones), “Under African Sky” (focusing on the 20th anniversary of Simon’s Graceland), “Neil Young Journey’s (Neil Young), “Excision” (AnnaLynne McCord, Ariel Winter), “The Surrogate” (William H. Macy, John Hawkes), “Finding North” (Participant Media’s latest documentary featuring a performance from the Civil Wars), and “Sleepwalk with Me” (Mike Birbiglia, Ira Glass.)
Another first for Bing – we’ll be offering a concierge service – handing out exclusive Bing Bar access to festival-goers, movie screening passes, ski lift passes, transportation in the Bing vans, and essential cold-weather items including sweatshirts, gloves and blankets. The Bing Bar concierge will provide festival-wide services such as assistance for making reservations, mobile phone charging packs, Sundance tips, and more. Follow the Bing Bar concierge on Twitter using #TeamBing to enter exclusive giveaways or #BingBar for the scoop on Bing’s star-studded events from Park City. On the digital front, we will also have Foursquare integration, free
Postagram photos, and GroupMe SMS alerts. Event attendees can sign up to join
the Bing-sponsored group on GroupMe to coordinate plans with friends, as well as
unlock exclusive Bing Bar access and giveaways.
The Bing Bar will be open from January 19th to January 24th. Visit www.facebook.com/bing and @Bing to follow along and visit www.bingsundance.com to watch video content from the Festival including exclusive interviews hosted by Bing’s Sundance Correspondent Ross Mathews (Chelsea Lately, The
Check back here and on @Bing for specific dates and times.
– Lisa Gurry, Bing