Bing expands Facebook “Liked Results”

A few months ago, we
announced an exciting partnership with Facebook to make search
more social. As part of th
at work, we introduced Liked
which promotes links your friends have publicly liked or shared
via Facebook. Today we are extending Liked Results to annotate any of the URLs
returned by our algorithmic search results to all users in the US.

While we are very excited to talk about our next development, we’re all aware
that it’s all part of a longer journey. This is the first time in human history
that people are leaving social traces that machines can read and learn from, and
present enhanced online experiences  based on those traces. As people spend more
time online and integrate their offline and online worlds, they will want their
friends’ social activity and their social data to help them in making better
decisions. Integrating with Twitter data 16 months ago was one step, and
exploring Facebook’s rich streams is another.

If your friends have publicly liked or shared
any of the algorithmic search results shown on Bing, we will now surface them right
below the result.

For example, when I was planning a trip to Napa, I wanted to find a great bed
and breakfast for my stay. A traditional search result showed me a long list of
web links and captions, which would take up some time to parse through


Fortunately, several of my friends that have been to Napa in the past have
liked Churchill Manor. Using Liked Results, the Bed & Breakfast that my
friends have liked gets highlighted with their pictures and names – making it
easier for me to quickly refine my search and decide where I should stay.

You may not see Liked Results on every query, but when it does trigger it’s
often a delightful experience. We are hoping that it will make searching on Bing
more effortless and enjoyable. We are continuing to work with Facebook to make
search more social and relevant, so please check back again for more updates!

Lawrence Kim, Bing Social Team


Join the conversation

  1. Virtualawrence

    This blog doesn't really work on IE9 when not signed in. The image links are broken. Can someone please fix this? It's breaking the blog.

  2. The Bing Team

    @Virtualawrence Thank you for the flag. We are working on a fix.

  3. Pradeep

    @The BIng Team: What about integrating Twitter shared links in Search links as Google does now? Also what happens to social search when user neither signs into Facebook or Windows Live?

  4. John W

    You obviously forgot that there are pages which make use of clear clicking attacks to promote themselves on Facebook – for these attack all the user needs to do is having JavaScript enabled and clicking somewhere on the page the attacker expected him to, e.g. the play button of a video.

    Really, great idea… I hope at least the users can choose to disable this flawed feauture and will be told about it in some way.

  5. parsonsproject93

    I just sent a support ticket to the IE9 team, but I am actually unable to get to the Bing Blog website at all in IE9, I am quickly redirected to a login screen and then I am redirected again to,  I have also had this exact problem in IE in Windows Phone 7.

  6. Arbico Computers Limited

    Congratulations and certainly i m looking forward for your more updates related to facebook.

  7. alistar-uk

    this could be interesting guys, cant wait to see

  8. Code-promo

    "Today we are extending Liked Results to annotate any of the URLs returned by our algorithmic search results to all users in the US"

    Will this feature be available in Europe soon?

  9. The Bing Team

    @ Code-promo Thank you for the feedback.  Our goal is to bring this functionality to as many customers as possible but having nothing to announce at this time.

  10. hotels

    I like this feature it looks very good.

Comments are closed.