ESPN and Bing Team Up to Highlight Decisive Moments in the Lives and Careers of World Champion Quarterbacks

We have joined forces with ESPN to bring you a unique feature series highlighting champion quarterbacks and their decisive moments in life and football, as well as a series of activities at ESPN The Magazine’s annual NEXT event during Super Bowl weekend.

Beginning today, ESPN is launching a new feature series called “I am a World Champion,” presented by Bing, offering a first-person narrative from the signal callers who helped define the biggest game in American sports.

Only 28 men have ever led their team to a Super Bowl victory and walked off the field a world champion quarterback. We’re excited to team up with ESPN to showcase the decisive moments in the lives and careers of these legendary quarterbacks.


The original content will showcase the travails and triumphs told in the quarterback’s own voice – from Terry Bradshaw’s relationship with Chuck Knoll and the many daunting life obstacles Doug Williams overcame to reach glory. 

Terry Bradshaw

The first, featuring Bradshaw, is now available online at and airs today at 4 p.m. ET during NFL Live, with the following segments running throughout the week on both NFL Live and afternoon editions of SportsCenter.

As the official Decision Engine of ESPN The Magazine’s 2011 NEXT event, Bing will be presenting an open-to-the-public panel of Super Bowl winning quarterbacks including Joe Montana, Doug Williams and Kurt Warner on Saturday, February 5, at 2 p.m. CT. ESPN The Magazine’s seventh annual NEXT event takes place on Super Bowl weekend over two days at River Ranch in Fort Worth, Texas. A private Friday night gala kicks off the festivities, which will be followed by a public event on Saturday.


Bing will be hosting two key events:

  • VIP Interview Tent, hosted by Snoop Dogg and Nelly. On Friday, Feb. 4, starting at 10 p.m. CT, special guests Snoop Dogg and Nelly will conduct interviews with athletes and celebrities attending the VIP party. Video from the event will be available at
  • Bing World Champion Quarterback Panel. On Saturday, Feb. 5, starting at 2 p.m. CT, ESPN Monday Night Football Broadcaster Mike Tirico will interview a panel of world champions to uncover their most decisive moments in a special panel open to the public. Panelists include Joe Montana, Doug Williams and Kurt Warner. Video from the event will be available at and

To see the full range of features that Bing offers football fans – including player comparisons and stats, sports trivia, taxi fare calculator, weather, recipes, local restaurants and bars, parking lot finders and more – visit

– Danielle Tiedt, General Manager of Bing

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