Facebook has been a close and valued partner of Microsoft for a number of years. We have worked together on several fronts all designed to create great experiences and services for our users. As we begin 2010, we are stepping up that collaboration yet again.
Here is a sense for what we are up to:
First, we have deepened our joint work together on web search to provide even more compelling experiences to Facebook users with Bing. As part of this expanded cooperation in search, our two companies will soon provide Facebook users with a more complete search experience by providing full access to great Bing features beyond a set of links, including richer answers combined with tools that help customers make faster, smarter decisions.
Second, we are extending our cooperation outside the US, bringing the Bing-Facebook search integration to the more than 400 million people using Facebook around the world.
Lastly, we made the mutual decision that Facebook would take over responsibility for selling display advertisements on its own site. We have been working together on advertising for a long time, creating the best experience for Facebook users and advertisers. Given the kinds of advertisements that make sense within a product as unique as Facebook, it just made more sense for them to take the lead on this part of their advertising strategy. MS will continue to provide search advertisements to Facebook.
Bing will continue to exclusively power the web search results on Facebook. This change will also enable Microsoft to continue its focus on driving strong performing campaigns across our own social media and communications tools, including Windows Live Messenger and Hotmail, and via rich content environments across MSN and Xbox Live.
This is an exciting time for us as we continue to work with Facebook on great new experiences for customers. As you know, Bing has been very focused on helping customers make important decisions. We believe that counsel from family and friends can be a big part of that process. Going deeper in web search experiences with Facebook, in addition to the collaboration we announced last October about bringing public data from Facebook’s API into the search experience, will enable us to do great things together for our customers.
You will start to see the fruits of our expanded relationship show up in the Facebook experience over the weeks and months ahead. We are very excited about the work we have done with Facebook, and are really looking forward to the amazing things we can together do for our mutual customers in the months and years ahead.
Jon Tinter – General Manager, Bing