To bring you the best of Live Search and cashback, we’ve launched an improved cashback Shopping site. The new site unifies Live Search Products (the shopping vertical within Live Search) and cashback to make it easier for you to research, compare products, and save money. Check out the new experience at Live Search Products and click on cashback and let us know what you think.
There are quite a few enhancements you’ll see now that we’ve combined these two interfaces. We have improved relevance and site performance now that we’ve migrated from the legacy Jellyfish technology (a company Microsoft purchased in October 2007) to our own Live Search platform. You’ll now see reviews and Opinion Ranking on the product pages . Opinion Ranking crawls the Web for reviews, categorizes them into features, then provides ratings for those product features. You can also browse by feature and sort by ratings.
We’re continuing to invest in and improve cashback over the coming months. Stay tuned — and happy shopping.
Kelly Scott, Product Manager, cashback Shopping