To hell with unpacking. As we cast a reflective glance at SXSW and MIX09 in the rearview mirror, Live Search is revving up for Search Engine Strategies in NYC next week. Members from both sides of the Search house — Live Search and Microsoft Advertising — will speak on a range of topics, including: blended search, future of SEO, duplicate content, link building, PPC, keywords, video optimization, and best practices when writing copy.
And be sure to catch us as we demo our latest & greatest in the Expo Hall (March 24-25), booth #1012.
We’re participating on the following panels:
Tuesday, March 24
- SEO: Where to Next? 10:30-11:30am
Duane Forrester, Senior Program Manager, MSN, Microsoft - Universal & Blended Search Update 3:00-4:00pm
Todd Schwartz, Group Product Manager, Live Search, Microsoft - Video Search Optimization 4:30-5:30pm
Henry Hall, Senior Product Manager, Live Search, Microsoft
Wednesday, March 25
- Discover the Power of Linking: Link Building Basics 9:00-10:00am
Sasi Parthasarathy, Program Manager, Live Search, Microsoft - Keywords & Content: Search Marketing Foundations 10:45-12:00pm
Katherine Shappley, Agency Development Executive, Microsoft - The State of Search – A Maturing Marketplace or Poised for More Growth? 1:00-2:00pm
James Colborn, Group Manager, Microsoft Advertising, Microsoft - Four Paths to Success in a Tough Travel Economy 2:15-3:30pm
Paul Rapino, Senior Director, US Vertical Sales, Microsoft
Thursday, March 26
- Duplicate Content & Multiple Site Issues 10:30-11:45am
Sasi Parthasarathy, Program Manager, Live Search, Microsoft - Advanced Keyword Research 10:30-11:45am
Stacey Helman, Agency Development Executive, Microsoft - Extreme Makeover: Live Ad Copy & Continuity Clinic! 10:30-11:45am
Mel Carson, adCenter Community Manager, Europe, Microsoft - Extreme Makeover: Live Search Advertising Clinic! 3:45-5:00pm
Mel Carson, adCenter Community Manager, Europe, Microsoft
Thinking about attending? Use priority code 20SESMSF2 to receive 20% off your pass to SES New York. For detailed Microsoft Advertising presence, check out Mel Carson’s post on the adCenter blog.
Hope to see you there!
Aya Zook, Product Manager, Live Search
*Update*: Due to popular demand, we’ve made a couple presentations from SES sessions available to our readers. Enjoy!
Discover the Power of Linking: Link Building Basics
Discover the Power of Linking: Link Building Basics
· Click here to access presentation by Sasi Parthasarathy, Program Manager, Live Search
Duplicate Content & Multiple Site Issues
Moderator: Anne Kennedy, SES Advisory Board, Managing Partner and Founder, Beyond Ink
Click here to access presentation by Sasi Parthasarathy, Program Manager, Live Search
Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.
Moderator: Chris Boggs, Director, SEO, Rosetta
Duplicate Content & Multiple Site Issues
More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.