Intelligent Product Search and Recommendations for Fashion Retail

Intelligent Product Search and Recommendations for Fashion Retail

The ranking techniques used in Bing Ads can help fashion retailers display beautiful product ads in a cost-effective way which may also be more relevant for shoppers. By working with a prominent fashion retail partner, these techniques provided a 5.9% increase in the partner’s click through rates (number of times a product is clicked over the number of times it is shown) These techniques can be extended beyond basic ad serving into other...
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