The ranking techniques used in Bing Ads can help fashion retailers display beautiful product ads in a cost-effective way which may also be more relevant for shoppers. By working with a prominent fashion retail partner, these techniques provided a 5.9% increase in the partner's click through rates (number of times a product is clicked over the number of times it is shown) These techniques can be extended beyond basic ad serving into other...
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This post describes the various machine learning techniques used in GIF search by Bing. To provide the best GIF search experience Bing employs techniques such as sentiment analysis, OCR, and even pose modeling of subjects appearing in GIF flicks to reflect subtle intent variations of your queries. Read on to find out more about how we made it work.
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This blog post describes how Bing does video summarization at internet scale using machine learning. Videos account for some of the richest and most delightful content on the web. But it can be difficult to tell which cat video is really going to make you LOL. That can be a frustrating and time-consuming process and it’s why we decided to help by building a smart preview feature to improve our search results and help our users more...
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If you're a developer you probably read through a lot of documentation, forums and discussions to find solutions to your coding questions, learn new programming languages or master new tools. It always takes a great deal of time and energy to read through the many long threads discussing similar problems and potential solutions before finally finding that one answer. Many of us...
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At Bing, AI is the foundation of our services and experiences. If you have ever been involved in any machine learning or AI project you know that frequently the key to success is good training data (a set of labeled examples that helps train the algorithm). Getting enough high-quality training data is often the most challenging piece of building an AI-based service. Typically, data labeled by humans is of high quality (has relatively few mistakes)...
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At Bing we are continuously innovating to provide our users with ever better, more accurate, and more beautiful results. We routinely embrace modern advances in multiple domains such as natural language processing, computer vision and AI to provide the best experience at internet scale across billions of queries and images. Recently we talked about how semantic vectors helped improve Bing Web Search. Today we want to share how end-to-end...
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Deep learning is helping to make Bing’s search results more intelligent. Here’s a peek behind the curtain of how we’re applying some of these techniques. Last week, I noticed there were dates printed on my soda cans and I wanted to know what they referred to - sell by dates, best by dates or expiration dates? Searching online wasn’t so easy, I didn’t know how to phrase my search query. For instance, searching for {how...
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We are pleased to announce the general availability of Bing Entity Search API, which is now available in the United States and the following other markets: Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Spain and the United Kingdom.
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In December, we launched several new Intelligent Answers that go beyond the traditional Q&A style of search and offer answers to more complicated questions. We received so much interest in providing multiple perspectives to an answer, that we wanted to share more details on how it came about and what we are doing to make it possible.
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We are pleased to announce preview availability of SDKs for the Cognitive Services - Bing Search APIs. Currently available as REST APIs, the Bing APIs v7 now have SDKs in four languages: C#, Java, Node.js, and Python. These SDKs include offerings such as Bing Web Search, Bing Image Search, Bing Custom Search, Bing News Search, Bing Video Search, Bing Entity Search, and Bing Spell Check.
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