To reach out to wider audiences, Bing Search APIs will be transitioning from Azure Cognitive Services Platform to Azure Marketplace. Beginning October 31st, 2020, provisioning of any new instances of Bing Search APIs will need to be done via Azure Marketplace. All existing instances of Bing Search APIs, provisioned under Azure Cognitive Services, will be supported up to the next three years or till the end of the customer’s enterprise...
Read More

Intelligent question-answering is one of the most useful and delightful features of search. As a user, you ask a question (e.g., “what are the benefits of eating apricots”) and can get the answer directly (e.g., info about health and nutrition benefits of apricots) at the top of the page without further need to search for relevant content by yourself. Recently, Bing expanded its intelligent question-answering feature to more than 100...
Read More

Bing users around the globe perform hundreds of millions of search queries every day. These queries are diverse in many ways, from the intent the users are seeking to fulfill, to the languages and regions where these queries are issued. To handle such a dynamic range of usage, AI models in Bing must continuously evolve and therefore Bing is the prime example of Microsoft AI at Scale. This blog post introduces recent updates to Bing that are...
Read More

Want to learn more about what’s new with Bing? Now you can get official news and updates from our recently launched @MSBing_Dev Twitter handle. This account is our way to share more of the technology we build and talk all things Bing, directly from our engineers to the people who use it.
Read More

The search box is the most important piece of UX on our page. It won’t be an overstatement to say that the search box is the most important piece of UX on any search engine. No change to the UX is too trivial, no change passes through un-verified. During one such exercise we noticed that some of our customers were having a sub-optimal experience with our search box. Some of their clicks were being ignored by the search box.  As we...
Read More

Today we share more about continued evolution of Bing Image Search towards a more intelligent search engine through multi-granularity matches, improved understanding of user queries, images and webpages, as well as the relationships between them.
Read More

Tablets are an important part of the Bing success story, with many users looking for the latest news, checking out sport scores and searching for entertainment. To better optimize for such user intent across devices of varying screens sizes and aspect ratios while providing fluid and aesthetically pleasing experience we at Microsoft completely redesigned the Bing homepage on Amazon Fire tablets using React + Redux.
Read More

The ranking techniques used in Bing Ads can help fashion retailers display beautiful product ads in a cost-effective way which may also be more relevant for shoppers. By working with a prominent fashion retail partner, these techniques provided a 5.9% increase in the partner's click through rates (number of times a product is clicked over the number of times it is shown) These techniques can be extended beyond basic ad serving into other...
Read More

This post describes the various machine learning techniques used in GIF search by Bing. To provide the best GIF search experience Bing employs techniques such as sentiment analysis, OCR, and even pose modeling of subjects appearing in GIF flicks to reflect subtle intent variations of your queries. Read on to find out more about how we made it work.
Read More

This blog post describes how Bing does video summarization at internet scale using machine learning. Videos account for some of the richest and most delightful content on the web. But it can be difficult to tell which cat video is really going to make you LOL. That can be a frustrating and time-consuming process and it’s why we decided to help by building a smart preview feature to improve our search results and help our users more...
Read More