Is Bing Maps Just a New Name?

Not the case. Well, Bing Maps is pretty much the same, but we did get the new logo and image captions of what’s on’s home page. Oh, and the URL is now; however, more importantly, there are other Bing properties that are implementing Bing Maps in a variety of ways.


A search for Rubio’s near San Diego, CA provides the 10 closest locations with a nice little inset map pinpointing where they are. In fact, if you just search for San Diego, you can use the list of topics down the left-hand side to continue to narrow in on the information you need for San Diego – Attractions, Weather, Map, Hotels, Events, or Images. Clicking “Map” link will provide you with a small overview map of San Diego. And, Image results are really cool since you can get images of San Diego; but, by clicking the “show map” link, you also get an overview map of where images have been geotagged and a Bird’s Eye image right in the search results. If you get into the Local Search results, you’ll see a larger map with the ability to select “1-click directions” which is just that – 1-click and you get directions from the 4 cardinal directions to the place in which you’re interested. Something to note about 1-click directions is that it will basically find 4 major roads or highways (since you probably know how to get to them) and gives you the step-by-step directions to the place you’re not familiar with. And, then of course, there’s old reliable – Bing Maps which continues to provide you with rich imagery and aerial photos including our exclusive Bird’s Eye photography, tons of road and point of interest information, traffic, driving directions, personalized collections and more!




You may also wonder why the Space Needle was orange (last night). You can search that and find out, plus get a Bird’s Eye photo.


Or, you could just see the Bing Truck driving around. Yeah, there’s a huge monitor on the side featuring Bing Maps and Traffic helping Seattleites decide whether to take the 520 or 90 floating bridge home from Redmond…see the theme here…helping people decide….decision engine…it’s catching on. Here, I synthed it for you:


You will see Bing Maps proliferate across Bing (and Microsoft) properties over time and you will see some exciting things coming down the pike over time for Bing Maps. Would love to hear your feedback on what you think thus far. Send it my way!



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