Michele Banko, Senior Research Software Development Engineer.   Michele is part of the Query Understanding team within Microsoft Advertising Research and Relevance.  This team develops models and algorithms that reflect user intent of Bing queries in the context of advertising. By doing so, they aim to make advertising more efficient for both advertisers and consumers.   Michele’s team consists of nine applied scientists and...
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Microsoft is using social media as foundation for a web-based reality show following the career quests of nine participants. You can follow their exploits online (e.g., at work when the boss isn’t looking), no television required. The Career Factor website went live last week, but the nine participants only started updating their quests yesterday. It’s rare enough to see someone talking about or using social media to advance IT...
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