Why I recruit for Online Advertising… As with the type of engineers I am trying to recruit and hire, I see this as such a huge opportunity to get to work with Engineers who generate revenue for the company – truly add to the bottom line, work on something that is in the online space where the scale is huge and the transactions are many, and see how the world of search advertising evolves over time.  Today I’m showcasing two...
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Michele Banko, Senior Research Software Development Engineer.   Michele is part of the Query Understanding team within Microsoft Advertising Research and Relevance.  This team develops models and algorithms that reflect user intent of Bing queries in the context of advertising. By doing so, they aim to make advertising more efficient for both advertisers and consumers.   Michele’s team consists of nine applied scientists and...
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