Dr. Ying Li is the Partner Engineering Manager responsible Online Services Division Privacy and Ads Technology Security and Compliance. Prior to her current role, Dr. Li was responsible for building Audience Intelligence and ad targeting for Microsoft’s Online Service Division, had established the data mining services to MSN businesses worldwide, and was a key founding member of Microsoft’s adCenter business. Dr. Li had built adCenter Labs in close partnership with Microsoft Research, producing multiple mission critical algorithmic engines and solutions to the Microsoft digital advertising business, and has filed and holds over 50 patent applications in the area of data mining, machine learning, and computational advertising.
Outside Microsoft, Dr. Li is recognized for her contribution to the Data Mining Practice and Application community. She served as General Chair and Industry Program Chair for ACM SIGKDD International Conference on Knowledge Discovery and Data Mining and co-chair for Internet Monetization track at WWW Conference, as well as serving on various program committees each year.
Prior to Microsoft, Dr. Li was a Technical Director at Computer Research Institute of Montreal, Canada, leading large research projects in the areas of knowledge modeling and management, image data base, map and document understanding, and real time natural scene object recognition systems.
Ying Li holds B.S. and M.S. degrees in Mathematics from Peking University, Beijing China, and a Ph.D. degree in Computer Science from University of British Columbia, Canada.
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