SEO (search engine optimization) has been around for a very long time. During that time, SEOs have found creative ways to move the needle, abused them, lost them to algo updates, found more and generally repeated the cycle 3 billion times.
I've been on both sides of this, and made a decision about a year into running my first successful website: content would be the focus. Now, mind you, this was before "content was king" and...
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