December is a traditional time for casting our eye over the moments that made our year and with Bing’s Top Searches of 2014 we’ve enjoyed recapping the moments that mattered – from the biggest star to the most bizarre news of 2014.
But it’s also a time to shift gears and look forward to the year ahead. As you know, the Bing Predicts team has been bust this year predicting events like the World Cup, NFL games, and the US Mid-term Elections. We were inspired by Bing’s top searches of 2014 and started looking for a bigger challenge – how could we apply our Bing Predicts technology to the trends and events of 2015? We’ve polished our crystal ball – or rather analyzed search signals, social and cultural signals and more – to uncover emerging trends that will break through in the coming year.
What runway styles will we be seeing in the streets? What is the next hot travel destination?
Here’s a look at Bing Predictions for 2015:
- Fashion: We loved them, we hated them, and now Bing predicts we will love them again in 2015. What are they? Turtlenecks. This, and many other memorable 70’s fashions are making a comeback. Get ready for boho style clothing with lots of fringe and bell-bottomed pants. Bing also predicts we will be seeing more belted scarves and utilitarian jackets in the new year.
- Travel – In 2015, travel will be all about exploring the hidden gems across the country. Interest in using one’s vacation to explore small towns is on the rise.
- Food – Ever heard of the Mediterranean diet? If you haven’t heard of it yet, you’re about to. Bing is seeing a major spike in people’s interest in Middle Eastern food, from dishes they want to try at home to restaurants they plan to visit, people are loving the flavor packed dishes from the Middle East.
Check out Bing’s complete list of predictions for 2015 on http://www.bing.com/trends/ca/.
Behind Bing Predicts:
The billions of searches conducted on Bing give us the opportunity to capture the voice of the people in a unique way. Predicting 2015 is just another example of Bing putting its intelligence to work, with new insights on moments that matter. Similar to how Bing determined predictions for reality shows, NFL games, and the midterm elections, the Bing Predicts team uses statistical models for search, social information, and other relevant indicators to identify predictions for the year ahead. With the power of the Bing platform, the results consider things like search intent and contextual understanding to distinguish the difference between what is truly a trend versus something that is mostly creating buzz.