Today we are excited to announce the availability of Bing Entity Search API, a new Microsoft Cognitive Service in Free Preview. While in Preview, it will be available within the United States.

Bing Entity Search API (Preview) helps you enrich your app with the knowledge of the web. It lets you access the ever-growing Bing knowledge graph which consists of billions of real world entities like people, places, things and local businesses. When your app users need supplemental information on the content in your app, having to leave your app to run a separate query is not optimal.. You can use Bing knowledge graph to bring search within your experience.

Learn more on the Search Quality Insights blog.