Our approach to mobile-friendly search

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Mobile search continues to surge ahead and grow as a percentage of overall internet search queries. In November 2014, we shared our plans to make significant investments towards understanding the mobile friendliness of web pages. Since then, we have been investigating various approaches that leverage mobile friendliness to deliver the best possible mobile search experience on Bing. In this update, we share details on our mobile friendliness roadmap, insights from…

Understanding and Testing: Implicit Local Queries

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For this post, we spent some time with Wei Wang, a Senior Program Manager in the Mobile Relevance team here at Bing and asked him to explain some of the basic things they face when answering “local” queries via mobile, and to explain a bit about how Bing fills in the blanks to determine the “best” result for a local-intent query.- Duane In web search, many queries are associated with…

How Bing and Your Mobile Device Became Friends

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As we discussed in Meet our Mobile Bots recently, Bing probes websites using device-specific crawlers to understand if they provide a good experience on different devices and platforms and to inform our mobile ranking algorithms. Today we are joined by Mir Rosenberg from the Mobile Relevance team to add some color to the subject by discussing a recent mobile ranking update that resulted from this effort. Enjoy!  — Vincent Traditionally, Bing…

Meet our Mobile Bots

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In today’s post we are joined by Lee Xiong from the Bing Crawl team. Lee is going to discuss some new developments on the crawl front pertaining to mobile SEO.  Enjoy!  – Vincent We can all agree that mobile is the future. Actually, we can’t really say “mobile is the future” anymore. Mobile is the present. Mobile is now. With that in mind, it’s time to take a fresh look at some essential things…

The Power of Local – why small, local businesses matter so much

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There are a lot of businesses operating in the US.  How many is “a lot”?  Well, back when the last set of official stats existed for 2007, Canada’s population was just over 30 million.  Now you’re wondering what Canada’s population has to do with local businesses in the US, right?  Well, there was almost the same number of businesses in the US in 2007 as the population of Canada!  The…