Doing Right By Customers

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Social media has changed our lives, no question. As a consumer, today you have more power than ever. The Internet brought a massive expansion in choice of where we shop, and increased access to lower prices via that competition. Social media, however, is an equalizer. It’s a conversation medium like none that’s existed before. Enabling a customer in Florida to talk directly to a manufacturer in Oregon in real time…
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Quality: Do You Have It, or Just Think You Have It?

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Most websites feel they produce quality content. Some even have internal processes in place to review, rate, edit and revise content prior to publication. This does, admittedly, usually take more people, so it costs more and so can be a bit daunting for many smaller businesses to enable. But what is clear, is that everyone strives for quality. Who wouldn’t? We all know quality is a sought after trait. Be…
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What’s In A Name?

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An age old question that carries a fair amount of import online. Domains are, essentially, real estate. And like actual real estate, you encounter a wide array of people trying to accomplish a wide array of goals. Some seek to develop, wanting only a domain applicable to their needs, willing to look a bit to either side and focus on building their site. Some seek a broad collection, acreage, if…
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9 Marketing Tactics to Employ For Your Business

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There is always a lot of focus on specific topics. Search engine optimization and social media management spring to mind. And for good reason. Both can deliver more returns than the cost to activate. But are you looking across a broad spectrum of tactics? Do you have a plan for multiple areas that can be activated to help propel your business higher? Let’s take a look at the most common…
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Link Fixation – What To Know, What To Do

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Why do you seek links? The answer to this question may tell you more about your future chances of success in organic search than you realize. Always a hot topic among SEOs – the need to collect links to their content. But why do people seek links in the first place? Once upon a time, links were needed to rank well. In the early days of search (5 – 10…
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SEO: Past Performance is No Guarantee of Future Results

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SEO (search engine optimization) has been around for a very long time. During that time, SEOs have found creative ways to move the needle, abused them, lost them to algo updates, found more and generally repeated the cycle 3 billion times. I’ve been on both sides of this, and made a decision about a year into running my first successful website: content would be the focus. Now, mind you, this…
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Domain Name Importance in Ranking

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It’s been great attending Namescon this week, though a couple side-bar conversations had me scratching my head. In fact, on three instances I’ve heard people discussing this topic and someone stating that having keyword rich and exact match domain names is where it’s at. This choice alone can make or break you. And they were thinking of developing sites, not parking domains. So let’s examine the value of a domain as…
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New Year, New Plan – Update Your E-Marketing Plan

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It’s that time of year. The TV overflows with ads designed to motivate you to be the best you, better foods, better cloths, better cleaning supplies, … better salads? And it’s great to get introspective and think about the changes we all, individually, want to make. We want to be better, healthier, more successful. We know it can be done, the building blocks accessible. As you go through these thoughts,…
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Bringing the Power of Bing Knowledge to Webmasters

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In his post Expand Your Understanding with Bing, Dr. Richard Qian, Development Lead for the Bing Index & Knowledge team, explained how Bing is enhancing the usefulness of its web search results with information about “entities” (people, places, things) by bringing the power of “Satori” — the Bing Knowledge repository — to Bing.com.  With Bing.com already showing “snapshots” for many searches, the Bing Webmaster team has been working to bring…
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Entries sought for European Search Awards

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The search is on for Europe’s top search and digital talent, as the European Search Awards 2014open for entries. Now in its third year, the European Search Awards attracts hundreds of entries from the leading search and digital agencies and professionals throughout Europe. Categories include Best Use of Search, Best Pan-European Campaign, Best Mobile Campaign and Best Agency. The awards, which are organised by Greater Manchester based events agency Don’t…
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