Extrapolating Malware Detection with Rollup

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Protecting Bing users from malware is a top priority for the Index Quality team. To that end, we analyze every signal available to us and determine not only whether the page is infected, but also whether it runs at a high risk of infection at a future date. One of the key elements of this analysis is discovering clues about potential vulnerabilities on the ‘container’ hosting the page that could…

URL Keyword Stuffing Spam Filtering

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As we alluded to in last week’s Index Quality blog, today’s update will focus on one specific spam filtering mechanism we rolled out a few months ago that targets a common spam technique known as URL keyword stuffing (KWS.) What is URL KWS? Like any other black hat technique, the goal of URL KWS, at a high level, is to manipulate search engines to give the page a higher rank…

Web Spam Filtering

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As I mentioned in the July 15 blog introducing Bing Index Quality, one of the key dimensions of our work is web spam detection and filtering. The overview of our approach to this complex problem will be the focus of today’s update. What is web spam? On the surface, our definition is fairly straightforward and intuitive. We think of a webpage as spam if its owner uses black hat SEO…

Bing Site Safety Page

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Jellyfish

Malware, and the possibility of infection, is an unfortunate reality facing internet users today. At Bing, we take our job of providing a safe searching experience to our customers very seriously and this anti-malware effort is one of the core elements of the Bing Index Quality charter. We’ve been in this game for many years and have developed comprehensive solutions that minimize user’s risk of infection and maintain the integrity…