Changes to Deep Links Management : What’s New

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Today we are making some changes to the way webmasters can manage deep links in Bing Webmaster Tools. Deep links are additional links in our search results that show up underneath the primary search result URL and that generally link to popular destinations on the website. For example, here are the deep links shown for the MSN site on Bing.com (outlined in orange):     These deep links are generated…

Content Creation Ideas and Issues

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Is creating useful content really that hard?  That kind of depends on who is defining “useful”.  From the POV of the person creating it, “useful might look like “300 words built around <insert keyword>, answer <three> key questions as listed, scan for typos and grammar, then post.  Move on to the next topic.  In fairness, we know not everyone follows that pattern, but far too many do. “Useful” to the…

Links, Likes and Le Retweets

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Shortcuts.  Such a negative term, isn’t it?  Perhaps we should call it “seeking efficiencies”?  But you, it won’t matter what you call it, it’s a bad path to follow when seeking support for your SEO and social activities. Every day, webmasters are surprised to learn that some tactics they thought were safe because some so-called expert told them it would work, are actually harming their chances of ranking well and…

The Chicken Has Landed

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Last week we talked about the coming of the Chicken.  I found it amusing that I started, almost immediately, to get tweets from folks asking if this was an algo update that was pending. Was Chicken maybe a code name for a big update we were planning ahead of SMX Advanced?  Would more animals follow?  Perhaps Chicken was organic, and Cow might affect Image Search. Fact is, it’s not.  This…