Site architecture and SEO – file/page issues (SEM 101)

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Search engine optimization (SEO) has three fundamental pillars upon which successful optimization campaigns are run. Like a three-legged stool, take one away, and the whole thing fails to work. The SEO pillars include: content (which we initially discussed in Are you content with your content?), links (which we covered in Links: the good, the bad, and the ugly, Part 1 and Part 2), and last but not least, site architecture.…

New tools for webmasters in the Bing Toolbox

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Today we’re really excited to announce the arrival of the Bing Toolbox, a new portal for all you Bing webmasters, publishers, developers, and advertisers out there. The Toolbox is an organized set of tools for the entire Bing community, plus links to our Webmaster and Developer community blogs and forums. The Toolbox provides everything you need to work with Bing in one place—as well as the site you’ll want to…

Create custom 404 error webpages for IIS

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I guess you can’t RT useful and interesting blog articles as easily as you can tweets, so I’m writing here today to pass on the latest news from our teammates in the Bing Developer Center. They’ve just released the updated Bing API Web Page Error Toolkit. I’ll be talking about custom 404 error pages on this blog soon, but for those who want a head-start on the subject, be sure…

Links: the good, the bad, and the ugly—Part 2 (SEM 101)

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In the previous blog post, Links: the good, the bad, and the ugly—Part 1, I discussed that links are de facto endorsements of the site linked to, that the relevance of the linked to page to the one linking to it is critical for determining the value of the link, and how the quantity vs. quality argument shapes up regarding links. I also defined what is good and bad about…

Bing keeps the web safe with malware filter

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We at Bing absolutely believe that security is one of our top priorities. We will keep investing in security, as one of our primary goals is to protect and secure our users and provide them with a safe search experience. What have we noticed in Bing? Over the last year, we have seen an increase in social engineering malware. Malware providers mostly target popular search queries on antivirus products, free…

Links: the good, the bad, and the ugly—Part 1 (SEM 101)

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Lord Alfred Douglas once said, “All good poetry is forged slowly and patiently, link by link, with sweat and blood and tears.” He could have just as easily been talking about high-ranking websites (had he known about them — his quote pre-dates the 1920s!). The way to search engine optimization (SEO) success is neither fast nor simple (not that it has to be hard, though). But the accumulation of valuable,…

Bing enhances support for large Sitemaps

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We have another quick but important announcement today. Bing, along with the other search engines that are a part of Sitemaps.org, has announced support for the following Sitemap enhancements: 1. You can now include up to 50,000 references (either URLs or links to child Sitemaps) in your sitemap.xml index file. Until recently, Sitemap files only supported about 1,000 child references. This enhancement will be very useful to extremely large sites,…

Bing white paper for webmasters & publishers released

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Quick note on this. We have just released a new white paper titled, Bing: New Features Relevant to Webmasters. As you might imagine, it covers the key features of Bing from the perspective of webmasters and web publishers. It also delves into how Bing affects your past and future SEO activities. Be forewarned – it is a bit long (I am a veteran tech writer, after all, and I like…

Bing contributes to SIR6

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Here at Microsoft, the fun is not just working on interesting projects but sharing interesting results across groups to help our users. And when this information exchange is in the area of security, you just feel elated that you have done the right thing. Thanks to our friends at Microsoft Malware Protection Center (MMPC), we were able to publish some interesting data analysis for the security community through Microsoft’s Security…