Help Your Britain - Magic Breakfast

This week we’re lending our homepage to small charities with the launch of our ‘Help Your Britain’ campaign, showcasing the work of five small UK charities throughout the week and enabling each cause to tell its own story.

There are more than 187,000 registered charities across Great Britain with a story to be told, many of whom will never be heard due to the lack of resources at their disposal. We’re shining the spotlight on these unsung British heroes as part of a long-term campaign, enabling you, the British public, to nominate the charities you would like to see featured on the homepage on the final Friday of each month via

Today is the turn of …


Magic Breakfast delivers free, healthy breakfast foods to UK primary schools where more than 50% of pupils qualify for free school meals because in each one of those schools, children start the day too hungry to learn. A hungry child is often unable to concentrate in class. Magic Breakfast provides a healthy breakfast to 6,000 children across the country each morning as essential fuel for learning. This improves child attendance, punctuality, concentration and behaviour – all for just 22p a day.

I’m writing as the founder of Magic Breakfast, a small UK breakfast club charity.

As we get into this Olympic year, it’s hard to imagine that for one in four primary school children in this country, the only hot food they get is their free school meal. But it’s also true that teachers have to bring in food themselves in many schools, as some families simply do not have enough money for food.

A hungry child cannot concentrate and make the most of their lessons.

In the words of one Head teacher, “One boy’s behaviour was so bad that we were about to exclude him. Before I did, I thought, let’s just try asking him to breakfast club. It was magic – he settled. He was just hungry. So simple.”

Schools tell us the benefits of our support. For example:

•88% have improved attainment and attendance

•94% have healthier eating habits

•93% have increased concentration and energy in class

<a href=";vid=74c5fea9-e5da-4cd8-925f-e7a1c683d499&amp;from=&amp;src=v5:embed::" target="_new" title="Magic Breakfast">Video: Magic Breakfast</a>

In this Olympic year, what better aim than to ensure the neediest UK schoolchildren are fuelled to learn, exercise and enjoy their school day? That’s what we plan to do, with your help.

A donation of £3.50 a month, or £42 a year, gives a hungry school child porridge or cereal, orange juice, and a bagel every school day for a year.

Thank you for all you are doing to help us,

Love from Carmel

Magic Breakfast feeds 6,000 children every morning in 200 primary schools all across the country. All schools have over 50% free school meals against a national average of 17%. The charity receives no public funds and has a team of just three. All support warmly welcomed, thank you.

Tomorrow we’ll be showcasing Lifelites, so be sure to come and look at the great work it’s doing in the community. For more information about this week’s charities be sure to have a look here:

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