Bing UK has launched a new advertising campaign to run across a series of websites including Channel 4, MTV and IMDB. The ‘Bing is Beautiful’ campaign aims to reinforce Bing as a search engine that can help people make decisions in a visually rich and different way.
The campaign will focus on promoting the travel, shopping and nights out features on Bing to capitalise on the main activities people will be thinking about at this time of year.
Bing UK has been working with JWT on the campaign to create three videos showcasing Bing’s strengths within travel, shopping and nights out. Each film uses a background time-lapse video and was shot using motion capture of the Bing search engine. Up-and-coming actor, Andrew Knott, whose credits include Gavin and Stacey and Life on Mars, has provided the voiceover.
Bing provides searchers with information that is easier to process and digest, making it easier to make decisions. Tools include a travel destination Visual Search and Instant Answers on flight statuses, products and movies.
Check out the adverts here http://www.youtube.com/user/BingandDecide?feature=mhum