We just wanted to share with you our exciting news! We are launching a fab new Bing TV campaign today in the UK. You’ve asked us when and how we are going to shout about Bing here in Blighty and voila! Today we start a three month campaign that will include a mix of TV, rich media and online slots.
The first of our three TV ads will air tonight (Wed 10 March) in the half-time ad break of the Manchester United vs. AC Milan game – at about 8:30pm on TV. Check them out during the match or see these online at MSN Video.
We’ll be airing these new ads across ITV, Channel 4, Five and their portfolio of TV services as well as Sky Media and IDS digital channels including Bravo, Dave, GOLD, Living TV and Good Food. Using the tagline ‘Bing and Decide’ the ads illustrate Bing’s role in helping UK searchers make more informed decisions. Each ad features someone suffering from ‘information overload’, with Bing offered as the cure.
Here’s what happens when a ten year old is faced with Information Overload!
This is a major TV campaign which will be supported online using Microsoft’s own network including MSN and Windows Live, as well as across social networks, partner sites and online news providers.
We hope you enjoy the ads as much as we have enjoyed making them!
Bing Marcomms Team x
PS. For those who want to know the advertising creative has been developed by JWT and media buying managed by UM.