Bing Your Brain: Test, Then Test Again

One of the unique interplays between psychology and language is the way in which we communicate using examples. If we were talking about a football game, for example, we would tend to focus on the highlights: the made catch, the missed opportunity. But in reality, the game is a series of plays, each slightly different but driving to the same conclusion. Science is much the same: while we sometimes like to talk about the highlights, we arrive at...
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Bing Your Brain: Choice Overload

  First, a quick introduction: my name is Matt Wallaert, and I’m a behavioral scientist here at Bing. I work at the intersection of psychology and technology, and as part of that, you’ll see start seeing articles from me on the Bing blog as part of a new series we’re calling “Bing Your Brain.” Eight years ago, social psychologist Barry Schwartz gave an influential TED on “The Paradox of Choice”: that...
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