Challenging the Challenge to the Bing It On Challenge

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Ian Ayres posted an article on Freakonomics yesterday challenging the claims that have been used on the Bing It On website. A couple of notes are important before I talk about Ayres’ claims. There are two separate claims that have been used with the Bing It On challenge. The first is “People chose Bing web search results over Google nearly 2:1 in blind comparison tests”. We blogged about the method here…

Bing It On Hits the Katie Couric Show and Hollywood Boulevard

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Kicking off today, Bing has sponsored the concert series on Katie Couric’s daytime talk show “Katie.” With performances by the legendary Rod Stewart, the innovative will.i.am, and the newly branded Snoop Lion, the Bing It On Challenge will be featured prominently on “Katie” broadcasts for the rest of the week.As Katie lived it up on her recent stint filming out of the Jimmy Kimmel studio in Hollywood, Bing was there…

Try it, You’ll Like it! Bing Challenges You (and Topeka) to Bing it On

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Change can be hard, even uncomfortable, but according to a recent Bing survey*, 93 percent of people say they are open to trying new things, while 45 percent say it can even be a refreshing experience. Are you ready for something new? With summer right around the corner, now is the perfect time to mix up your routine and try something new. Step out of the box and join the…

Bing It On Holiday Search Challenge: Search, Compare & Win

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Starting today, we’re inviting people in the US to take a new holiday-themed Bing it On Challenge for a chance to win a ‘Microsoft Box of Awesome’ (Windows Phone 8, Xbox 360 with Kinect, Windows 8 device) or a chance at the grand prize:a $10,000 paid trip to any place in the U.S. Test it out by searching for your favorite holiday activities such as “how to make homemade eggnog” or…

Trick or Treat? The Bing It On Challenge Invited New York to Decide

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  Last week, the Bing It On Challenge descended on New York City to dole out some tricks and treats. Actress, fashion designer and new mom Kristin Cavallari teamed with us to host an event at The Spirit Halloween store where we encouraged New Yorkers to decide which search engine they preferred. Many costume seekers were surprised to learn that in a blind comparison test people chose Bing’s web search…

Over 5 Million Have Visited the Bing It On Challenge; 33% of Google Primary Users Say They Would Use Bing More After Taking the Challenge *

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On the eve of the first of the U.S. presidential debates, millions of people are expected to tune in. In anticipation of this great debate, we thought the time was right to update you on the early results from another debate we think is worth caring about — the debate over who provides better Web search results – Bing or Google. A few weeks ago we created the Bing It…

Guest Post: Some Tech Habits Need To Be Broken

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  If biting your fingernails took up eight hours of your time every day, would you — could you — give it up? What if the way you’re using email or web search is robbing even more hours, days, even weeks of your precious time? Think you could make a change? A recent round of surveys about how we’re spending our precious time online shows that most of us are…

The Bing It On Challenge Takes on LA with Maria Menounos and Derek Hough

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Bing’s first Bing It On Challenge event was held at The Grove in Los Angeles late last week. Extra host Maria Menounos and Derek Hough from Dancing with the Stars are used to competing on television and yesterday they brought the spirit of competition to the streets of Los Angeles. Bing, alongside Maria & Derek, challenged the people of LA to the national Bing It On Challenge live from the…

Derek Hough from Dancing With the Stars to Guest Host Bing It On Events

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  Derek Hough, the only three time champion in franchise history of the hit ABC show Dancing with the Stars, will be joining us for two great events this week celebrating the Bing It On Challenge. With independent data revealing that people prefer Bing web search results nearly 2:1 over Google in blind comparison tests*, Bing It On offers a fun, non-scientific blind comparison test to help people uncover which…