We are returning to San Francisco for the Women 2.0 Conference and are looking forward to meeting the hundreds of women entrepreneurs who are taking the world by storm! To do our part, we are offering support to help women-founded startups achieve liftoff.
As sponsoring hosts of the conference lunch, (aside from food) we’ll be offering mentorship opportunities from subject matter experts who have insights around investment and funding. Representatives from the Bing Fund,will be looking for startups that are building disruptive online experiences and be on hand to answer questions about the fund including what they look for in a startup and what kinds of investments Microsoft makes in Bing Fund companies. Folks who remember the Bing Booster program for startups from last year will recall Jacob Mullins of Shasta Ventures – Mullins will also be joining the mentor tables to give VC advice to consumer internet startup founders.
In addition to tips for securing venture capital we will also be providing advice on fundamentals. After all, the first thing VCs want to see is – do you have customers and traffic to your Web site? How much traction do you have? And so we are bringing in Bing search marketing guru Duane Forrester to speak on how founders can improve their company’s online visibility and Web traffic. He’ll be talking about the latest tools Bing offers that can help analyze how well your site is doing and let you know what pitfalls to avoid. And after his talk, seven lucky Women 2.0 entrepreneurs will get individual one-on-one consultations with Duane.
As someone who has experience working for a startup, I am always energized and inspired by the grit and passion embodied by events and programs like those Women 2.0 has to offer. And as a member of the Bing team, I am glad we can offer resources that continue to aid startups in their quest for innovation, disruption, and capital.
See you at Women 2.0!
- Betsy Aoki, Senior Program Manager, Bing