Last May, Microsoft Advertising streamlined how small and medium size businesses interact with our advertising and marketing programs. Today they are taking it a step further with the introduction of Bing Ads and the Yahoo! Bing Network. It’s not just in name alone, this update gives advertisers increased transparency into the auction process, helping them take critical action to tune their campaigns.

You can read more about the specifics over on the Microsoft Advertising blog.

– The Bing Team