Today, we are kicking off the holidays with a new twist on some of the most beloved characters of all-time. Building on the iconic Rankin-Bass production of Rudolph the Red-Nosed Reindeer, the stop-motion animated classic that first premiered in 1964, we are introducing a series of new stop-motion animation shorts featuring the original characters.
“Bumble”, the more beloved name for the Abominable Snow Monster, features the lovable Bumble, who has lost his scary roar. He uses Bing to search for “scary monster” and once inspired by a few Bing Videos, perfects his roar to be appropriately scary again.
Yukon Cornelius becomes exhausted from pulling Hermey and Rudolph on his sled and collapses in the snow. Luckily, Bing helps him find the closest hot yoga studio using Bing Local.
Hermey, Yukon and Bumble are tired of the winter weather and are in dire need of a vacation. Bing Travel saves the day via a “fabulous island resort” search, highlighting Hermey’s friends who have “liked” specific resorts, leading to Bing Travel and the perfect destination.
Santa and Mrs. Claus get a little crazy in the workshop with bubble wrap, search on Bing Video for bubble wrap how-to’s, and hilarious antics ensue.
Produced by Bent Image Labs, the new shorts are available online today and will appear in select holiday TV programs including holiday specials like “Santa Claus is Coming to Town”, “Frosty the Snowman”, and “South Park Christmas”, and in movie trailers for hotly anticipated winter movies, “Arthur Christmas”, “The Muppets”, and “Happy Feet Two.”
– Sean Carver and Aaron Lilly, Bing