As 2010 comes to a close, it’s time to reflect on the year. If you’re like us, it’s a time to say goodbye to old habits and start pulling together a list of New Year’s resolutions.
With that in mind, we thought it would be interesting to take a look at the most popular New Year’s resolutions for Bing- comparing resolution searches made in January 2010 to November and December 2009.
Last year the most popular resolution was to lose weight, with double the weight-loss related searches landing in January, compared with November and December. The most popular weight loss terms were:
- Calories
- Calorie counters
- Body Mass Index (BMI)
Fitness came in second last year, with about half as many users doing exercise-related searches as those looking specifically for diet and weight loss. Many of the searches were for exercise and home gym equipment including treadmills, tread-climbers and Bowflex. .
The below data shows the percent increase for specific weight-related terms searched from November to December 2009.
These searches were four to five times more popular in January than in the two prior months. We also saw a 24% increase in people looking for classes of various kinds, from educational to recreational, in the month of January.
So as you reflect on 2010, here’s to starting 2011 off with a fresh start.
Happy New Year!
– The Bing Team