When we launched Bing over a year ago, we set out to shake up the search market and try new and innovative approaches to improve the search experience. We’ve been pleased with the positive feedback we’ve heard from customers, and humbled to have seen some great momentum in our early months. We’ll continue to explore new approaches to search and interesting ways to engage users and increase awareness of Bing features.
Today marks another step forward in that journey, with the launch of Bing Rewards. Bing Rewards is a new program that gives you opportunities to earn credits—redeemable for great rewards—for searching and exploring online. Join and discover all the ways Bing helps you make faster more informed decisions. We’re launching a preview of Bing Rewards in the US and look forward to collecting user feedback to help shape and improve the program.
Similar to other loyalty programs (grocery stores, frequent traveler programs, credit cards and more) Bing Rewards is a great way to get rewarded for doing what you love to do online—searching, exploring, and discovering. And while you can redeem credits for cool stuff, you can also use your earned credits to give back – allowing you to donate your credits to education charities.
Once you join Bing Rewards you’ll regularly receive offers available via your Bing Bar. Offers may include searching on Bing, trying Bing features, or simply learning new things about the world. As you earn credits, check out the Rewards redemption center where you can redeem your credits for a wide selection of rewards including Microsoft Points (rejoice Xbox, Zune, and Games for Windows users!), charitable donations (including DonorsChoose.org ,Teach For America, and Summer Search), gift cards, and more. The Rewards redemption center provides hundreds of items, with new rewards being added regularly.
To get started join Bing Rewards today!
Danielle Tiedt, General Manager, Bing