Bing cashback 101

It’s been just over a year since we introduced cashback and a lot has happened in that time. We’ve added offers, merchants, and even changed our name to Bing cashback (although some suggested “Bing Bling”). With all the activity this year, we thought it was a good time to revisit how Bing cashback works and provide an update on how the program is going.

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Bing cashback is easy as 1, 2, 3: Search, Shop and Save. Within Bing’s product search results or sponsored listings, click on any product or ad with the Bing cashback gleam, shown here, purchase the product through the merchant’s site, and get cashback. In most cases, you will have to wait 60 days to get your cashback, but after that period, you can get your cashback via PayPal, direct deposit to your bank account or via check mailed to you.

Bing cashback always has hot deals on popular products such as laptops and electronics prominently displayed on the homepage, and we’re also regularly Tweeting out great deals to our followers of @bingcashback. Come follow us to make sure you don’t miss a deal!

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For those loyal shoppers keeping track of how we’ve been doing, here’s an overview of the key metrics we use to measure success of the program.

1. Number of Offers: We now have more than 17 million offers, up from 10 million at launch on Bing cashback. More selection is great news for shoppers.

2. Advertiser ROI: Merchants participating in the program are loving it. We have two specific examples to share with you. First, since joining the program, eBay has seen a 10x increase in clicks to its site, a 7x increase in sales and 4x return when compared to its previous year’s performance with us. TigerDirect noticed its sales and order volumes nearly double, and both its conversion rates and order sizes increase significantly since joining the program. Thanks to a better ROI, advertisers have been able to increase their advertising spend with Bing and we, in turn, have passed more value to our customers through rebates. If you’re an advertiser and want to join the Bing cashback program, click here for more information.

3. Percentage of shopping queries: According to data from comScore, our numbers of absolute shopping queries in the past year are up by 57 percent in the U.S. In the overall search space, shopping queries were up only 42 percent, meaning we outperformed the U.S. market on shopping query growth. From a marketshare perspective in shopping queries, we’ve also grown year-over-year from 17.6 percent marketshare in April 08 to 19.4 percent at the end of April 2009.

Beyond these numbers, we have also seen some great anecdotal feedback from our loyal cashback shoppers. Some of these stories made us laugh, and many of them just warmed our hearts like this one from Jenny from our customer service team.

image “Using cashback I bought my daughters’ first Halloween costume.. Winnie the Pooh bumblebee.. which she would only wear if she was holding a toothbrush in her hand and got most annoyed when we took it away.” (Here’s a picture of her in all her Halloween glory.)

 

 

Now it’s your turn. We want to hear about your experiences with cashback and what great products you have recently purchased. Fan us on Facebook and share your favorite cashback purchases.

As we move into year two of cashback, we are committed to Bing cashback as a key part of the overall Bing experience, and we will continue to work with merchants to offer great deals to keep you shoppers coming back for more. Thank you for helping us get off to a great start.

Raju Malhotra, Director of Product Management, Bing

Join the conversation

19 comments
  1. Anonymous

    Your daughter is so cute :)

  2. Quality Directory

    I have never tried the Bing Cashback. I have bookmarked the resource page, "How cashback works". After reading the detailed explanation, I will consider giving it a try.

  3. Anonymous

    how something that I could not solve

  4. Anonymous

    It's easy as abc 123

  5. Anonymous

    It's a good way to shop and it's all set to go.

  6. Anonymous

    This is great news. Best of luck for the future and keep up the good work.

  7. ccssmikael

    bing! is still beta here in the philippines and we do not have cashback yet. i hope i could work into microsoft philippines and help boost these important feature to the consumers. keep binging!

  8. darrentrav

    What a fantastic idea!

  9. muffieshannen

    same as mikael had said that its not yet really implemented in here. but i'll check the @bingcashback..

  10. Anonymous

    You cashback is great, I have already used it on several occasions and I think its great dispite such a negative reviews.

  11. manishsallu

    you cashback policy is great, i was searching for such type of information

  12. Anonymous

    "TigerDirect noticed its sales and order volumes nearly double, and both its conversion rates and order sizes increase significantly since joining the program." …Yeah, by reporting orders as "canceled or returned" so bing.com reports it as canceled cashback.  Advertising money well spent…A-holes

  13. brienmuller

    I want Bing Shopping to work, but I'm getting disappointing results. Searching for a camera, the best or should I say incredibly low price from Adorama says the condition is "new" but you go to the web page and the camera is refurbished. The new price is the same as everyone else. Checking other vendors' prices, I find the search results are consistently lower than the vendors' web sites. Yes, I've logged in and all that. And, some vendor web sites don't mention that they know you are doing Bing cashback.

  14. Anonymous

    Oh, looks like a great deal :)

  15. Anonymous

    How do I turn off the annoying intermediate page that offers Bing cashback?  I just want to go to store and I am not interested in the offer or the delay and extra step to reject the offer.

  16. Anonymous

    I find rewardlover.com to be a good cashback site. I have been using them before live/bing because they offer 100% cashback no profit for the US customers.

  17. Anonymous

    TigerDirect noticed its sales and order volumes nearly double, and both its conversion rates and order sizes increase significantly since joining the program." …Yeah, by reporting orders as "canceled or returned" so bing.com reports it as canceled cashback.  Advertising money well spent…A-holes

  18. piper56

    How do I opt out of Cashback? The constant cashback popups are annoying and timewasting. I use the Internet for research, not for shopping, and if I am going to be constantly annoyed and harrassed by shopping popups I'll go back to some other search engine.

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