Smart Motion Preview and SafeSearch

One of the things we noticed in looking at how customers use search is the number of times people clicked the Back button in their browser soon after clicking on a search result.  When we dug into this, we found that people who clicked on the Back button quickly often did so because they were disappointed with the page they went to.  We call this ‘destination disappointment.’ 


We’ve been focused on this problem for a while.  In fact this was the driving reason we introduced a feature named Smart Motion Previews to our video results well more than a year ago.


There has been a bunch of conversation about this feature of late, and so we wanted to provide some context and hopefully answer some questions people have been asking.


First, let’s explain what it is and how it works.  The idea behind Smart Motion Previews is to give people the equivalent of a movie trailer for video results.  When we crawl videos, we create short previews (never more than 30 seconds, made up of a few very short clips) that reflect what our video crawling technology thinks are the most relevant parts.  We look at the audio levels for instance to see a big play in a sports video (based on the applause from a monster dunk, for example).


What’s cool about the technology is that it helps you decide if it is a video you want to go watch.  This makes it easier to sort through the clutter of all those results and help you get to what you are looking for.  And as a publisher, when people leave Bing for your site (and require bandwidth on your servers) it tends to be higher quality traffic because folks are sure of what they wanted to watch.  Plus, we think it’s pretty cool.


One important conversation going on right now is about unwanted adult video content within this feature.  To start with, by default in Bing (and in Live Search before it), we do not return explicit adult content in video or image results. In web results, we also do not include any explicit images or video content by default.  This is a bit more of a conservative approach than others in the industry.  If you set SafeSearch to strict, you will not see any explicit text, image or video content. If you turn SafeSearch off – which requires you to change the setting and then click again to acknowledge that you are over 18, then explicit content may appear.


We think our current search safety settings are solid but at Microsoft we are always working on pushing this stuff farther.  We also are listening to customers, and some have told us they want more control and they want it now.  In particular some folks who manage corporate networks have asked for tools now to enforce SafeSearch settings at the network level.  So for right now, we wanted to let people know that you can add “&adlt=strict” to the end of a query and no matter what the settings are for that session, it will return results as if safe search was set to strict.  The query would look like this:
http://www.bing.com/videos/search?q=adulttermgoeshere&adlt=strict (yes it is case sensitive).


This short term work-around should work with lots of popular firewall and safety products, as well as for larger, managed network environments.


In the next couple of months we will formalize this work so that a broader range of partners, applications and tools can take advantage of this functionality more easily.  In addition, we are looking for more ways to give consumers more control to ensure that Bing gives them a great search experience.


Thanks.


Mike Nichols, General Manager, Bing.

 

Join the conversation

35 comments
  1. Anonymous

    Leave it to the porn industry to use this same tech.  Don't ask me how I know this.  Remember, how the porn industry decided on VHS, despite its inferiority to BETA MAX.  If you wonder what video formats will prevail, and the above mentioned technology, just follow their lead.

  2. Anonymous

    How can a home user do this?  And while we're at it, how can I disable inPrivate (aka porn mode) on all my computers?

  3. Anonymous

    @dave – Some personal firewall/home security products have this type of functionality so the workaround detailed in the post could be used in a home setting as well.

    InPrivate settings can be accessed through tools, internet options, privacy. InPrivate browsing has to be turned on every time you open a new tab in IE so unless you are turning this on manually, InPrivate browsing is not on.

  4. zakkforchilli

    The video rollover feature is incredibly useful.

  5. Anonymous

    Also @dave, if you want to disable InPrivate mode, you can modify the EnableInPrivateMode registry key setting on the machine. There are some instructions on how to do this here:

      grandstreamdreams.blogspot.com/…/blocking-ie-8-mode-updated.html

    This can be set on a per-machine basis; standard (non-admin) users won't have the ability to change the setting. In an enterprise environment, this can be controlled via Group Policy. For families, I'm told that this setting will automatically be disabled on machines with Windows Live Family Safety installed (you can get this from http://download.live.com).

    Hope this helps,

    Tim

  6. huang hui xiang

    this is my first time here joining msn.so,tell me anything you guys know.

  7. mrjohnnie

    Seems pretty easy to disable… not that i would want to.

  8. Anonymous

    Why microsoft alwayz wants to make choices for d people.Let them do d job.Return all d results even if its adult content.why have data results opacity

  9. Anonymous

    What other adlt options do we have besides adlt=strict? Do we have adlt=off so to override cookie settings?

  10. Viki

    I love the smart motion preview feature, it saves a lot of video loading time and bandwidth as well.

  11. Sharky

    Hi Mike,

    I must say I'm very disappointed with the fear mongering being spread by many news sites such as CNET and FOX.  I think the video preview feature is great – it's new, innovative, and it's hard to claim Microsoft "copied" it from anyone.

    On the other hand, I agree MS must do something quick before Bing becomes blocked in every corporate and K-12 environment.

    Would it not be possible to allow firewalls to rewrite Bing URLs with "&adlt=strict" on the fly?  Alternatively, what if Bing used a separate subdomain for unfiltered video searches?  (i.e.  videouf.bing.com) which could easily be blocked at the network level?

    I don't think the ability to access adult content should be cause for removal of this feature.  I hope that MS works with Internet safety companies to develop a solution that is safety-conscious but not censorship.

    FYI, although most kids are smart these days, I don't think it's necessary to notify the user that adult content has been blocked.  Alternatively, I think the popup to disable filtering should be replaced with a redirect to settings.aspx – it will at least make it easier to block overriding the filtering settings.

    I wish you and the Bing team the best of luck in solving this non-issue.

    Best,

    Mike aka Sharky

  12. Anonymous

    The video preview for Bing is great but its unacceptable for corporate and educational facilities.  Unfortunately, not many users will willingly add the extra text onto the end of a URL to enforce the strict search.

    My company has already blacklisted Bing as has five K-12 county school systems and several local companies.

    Microsoft really should have been able to envision this and provide for a group policy or something like that to force bing searches to return only safe results.

    Drew

  13. Anonymous

    The video preview for Bing is great but its unacceptable for corporate and educational facilities.  Unfortunately, not many users will willingly add the extra text onto the end of a URL to enforce the strict search.

    My company has already blacklisted Bing as has five K-12 county school systems and several local companies.

    Microsoft really should have been able to envision this and provide for a group policy or something like that to force bing searches to return only safe results.

    Drew

  14. Anonymous
  15. Anonymous

    Video preview is a powerful feature. Does it respect copyright? Right now I begin to wonder… To explain: the huge marketing spend behind Bing and hence behind its video preview could be commercially damaging to all video content providers. My particular interest: technical and vocational education, for example combining "how to" videos with social networks and serious games (as part of what is called a "Competence 2.0" way to gain skills). Training companies put a lot of effort into being concise: producing short videos that capture key steps in business processes and vocational education. The same "how to" short-video market is being entered by makers of mobile phones that do not use Windows Mobile. Here's a scenario: they lose subscriptions or download income, because end-users can get the gist via a Bing preview that shows those key steps. Their loss of income is balanced by a rise in Bing's market share as it benefits from offering free access to others' materials. What does Microsoft offer by way of technical tools to protect third-party videos from unwanted Bing previews? If there are no tools, what does it propose as a way to mitigate any loss of income to copyright owners? It surely needs to do something, to avoid a Bing version of the Viacom-Google case (the claim there: that YouTube is "harnessing technology to wilfully infringe copyrights on a huge scale").

  16. Anonymous

    Video preview is great – but expecting home users to add value pairs to the url(like &adlt=strict") is what makes microsoft such an incompetant company.

    C'mmon people (product manager ?), your company's getting hosed by everybody on the net. Time, you picked up on usability, understood your users, and designed something good.

    Otherwise – you will be like the Motorola for the software world. Good technology and lousy usability.

  17. Anonymous

    http://www.bing.com must be blocked on K-12 school district content filters because of pornographic images and videos that cannot be filtered at this time. Our content filter manufacturer is working on a solution but it will take a while before Bing safe-search updates are developed, tested, downloaded and installed.

    If MS would have talked with one k-12 school network administrator sooner, MS would have worked with content filter manufacturers BEFORE spending millions on TV ads, then trying to defend against bad press.

  18. Anonymous

    http://www.bing.com must be blocked on K-12 school district content filters because of pornographic images and videos that cannot be filtered at this time. Our content filter manufacturer is working on a solution but it will take a while before Bing safe-search updates are developed, tested, downloaded and installed.

    If MS would have talked with one k-12 school network administrator sooner, MS would have worked with content filter manufacturers BEFORE spending millions on TV ads, then trying to defend against bad press.

  19. grace everlasting

    D0 I want to watch porn? No. However,I dont want someone (big brother)deciding for me. Seems China is trying that now and making threats to companies that dont comply.

  20. rho_8e6

    SafeSearch enforcement with "&adlt=strict" is working inconsistently at bing.com. At the "Images" and "Videos" sections, once the SafeSearch preference is set to "strict", the "&adlt=off" in the URL cannot override cookies settings. However, this is the opposite case in the "ALL RESULTS" section in which "&adlt=off" forces SafeSearch to turn off regardless of preference settings. Can anyone explain this?

  21. Anonymous

    This is great for freedom, it allows people in China to view snippets of otherwise censored content.

  22. ccssmikael

    this only secures the family more, especially the kids, together with windows live family safety.

  23. Me1

    Hello,

    I use the Bing API within my mobile web application and it seems that SafeSearch and the adult filter only works with english and other european languages. E. g. today I saw a user from India who got adult results with search terms in his language (Hindi or one of the regional languages) although I have set the adult filter to strict.

  24. Quality Directory

    I like the Motion Video Preview feature but how does it respect copyright? Safe Search is good s well.

  25. Anonymous

    "This is a bit more of a conservative approach than others in the industry.  If you set SafeSearch to strict, you will not see any explicit text, image or video content. If you turn SafeSearch off – which requires you to change the setting and then click again to acknowledge that you are over 18, then explicit content may appear."

    Considered reversing that?

  26. Anonymous

    Please provide some prescriptive guidance on how administrators can do this – particularly with Microsoft products such as ISA server.  Simply appending &adlt=strict to a URL doesn't work.  For example, http://www.bing.com&adlt=strict doesn't work, but more importantly, neither does http://www.bing.com/…/search.

  27. garyide

    Please provide more prescriptive guidance – especially for Microsoft products such as ISA server.  Simply appending the string to a URL doesn't work.  For instance http://www.bing.com/…/search totally ignores the adlt=strict parameter.

  28. rho_8e6

    The problem is that the &adlt settings in the URL does not override user preference settings for video and image searches. This is in opposite to the text search where &adlt in the URL always override user preferences.

  29. Anonymous

    <a href="http://www.lmbify.com/…/a&gt;

    I have  created an educational and entertainment web site that visitors can find at <a href="http://www.lmbify.com/…/a&gt; which stands for "Let me Bing It For You" which is similar to "Let me Google It for you" or "Let me Google that for you", etc….

    My web site allows visitors to create animated search links that link to Bing.com to send to others. Especially, if people ask you for the same thing again and again, you can now search for them and send them the animated links. To try it, put a keyword in the search field, click on "Search" and click on "Bing It Now" to see how it animates. The other fun part on my web site is that you can monitor Live Stream of what visitors are searching and sending to others.

    Enjoy and spread the word about my web site!

    Thanks

  30. Anonymous

    That's the best way to deliver nice results and protect young people :)

    Great work !

  31. Anonymous

    Latest Search Technologies

    DecisionSearchEngine.com

  32. Anonymous

    All will be ок

  33. rolan4u

    Hi Friends!!!!!!!!!!!!!!!!!!!!

  34. mjahandadkhan

    Online Radio, 24/7 Indian, Pakistani ,Islamic and English Internet Radio and Online News Radio … Bhangra FM, Internet, Indian Music, 64 Kbps | WinMedia.

    http://www.jmasti.com

  35. Anonymous

    Bing sucks! Microsoft couldn't make a user friendly product if they paid Steve Jobs! (oops!)

Comments are closed.