The sound of found: Bing!

This morning, Steve Ballmer is speaking at the D Conference where he’s unveiling our new search service — named Bing. Bing is rolling out internally to Microsoft employees worldwide today and will be available to you and your friends in the coming days.

Image of Bing logo

We spent lots of time listening to you, learning how you use search today and what you’re trying to accomplish with search. We found that search is no longer just a tool for mapping a keyword to a document. If you’re like many people, you’re increasingly using search to help you make decisions: from everyday decisions, like which restaurant to eat at, to complicated decisions, like which digital camera to buy or when to fly and where to stay on your next vacation.

Problem is: search engines themselves haven’t evolved all that much to address the new ways that people like you are using search today.

So today we’re introducing a new kind of search that goes beyond traditional search engines to help you make faster, more informed decisions. It will do this by combining a great search engine (with powerful new features to improve your results for any query), more organized results, and unique tools to help you make important decisions. We think of Bing as a Decision Engine.

So why did we pick Bing as the new brand name? We needed a brand that was as fresh and new as our approach. It needed to be like the product — optimized for the Internet. A name that was memorable, short, easy to spell, and that would function well as a URL around the world. We like Bing because it sounds off in our heads when we think about that moment of discovery and decision making — when you resolve those important tasks. And frankly, the name needed to clearly communicate that this is something new, to invite you to come back, to re-introduce you to our new and improved service and encourage you to give it a try.

In the coming weeks we’ll be using the blog to update you on Bing and provide an inside look at how we’ve designed it to cut through the clutter on the Web and deliver more relevant results to help you make better choices. In the meantime, we encourage you to check out our press release, visit, and follow us on Twitter (@Bing) for all the latest news.

Looking forward to sharing Bing with you very soon!

Yusuf Mehdi, Senior Vice President, Online Audience Business Group

Join the conversation

  1. Anonymous

    Strange search result in NL region

    Search for: "president"

    1st unsposord result:

    A site about a dutch dans group with no relation to the word president at all

  2. Anonymous

    1. When it comes to the news, I think Bing's content looks better than Google's especially the local news on the side.

    I am originally from India and would like to see news about India.Are you planning to add the functionality to see news from other countries?

    2. When I was looking at Google news headlines, I used to think they always show the wrong image next to the news.

    Unfortunately, Bing also seems to be repeating the same mistake.

    If you notice today's (June 3rd)headlines, I see Boyle's picture next to the headlines 'Obama Date Night Draws GOP Fire'. I hope you will fix this error.



  3. Anonymous

    Bing? I see where you're going with what you WANTED it to mean to people, but the name has some seriously well established competition: Bing Crosby, Chandler Bing, Bing Cherry and The Badda Bing (sp?). Nice to have a four-letter domain, but I have my doubts about this choice…

  4. Anonymous

    Ning. Ding. Ping. Bing. What do you think? Does the name for the search engine go too far or not far enough? Here’s the best post I’ve seen so far on the curiously named, Bing:…/naming_bing

  5. Anonymous

    Not a good choice of name, I guess. In our local language Bing! translates to something not very serious. It should have given a more fitting name – like <a href=""></a&gt;,, etc.

  6. Anonymous

    it seems like Microsoft should stick with one name for their search engine functionality so that it has a chance to turn into a recognizable brand

  7. Anonymous

    We will see, how bing will grow in the future. It's not easy to compete against google. Bing needs new ideas to get some percent of the searches from google.

  8. Anonymous

    Bing! you did it again … relevance still awfull…

  9. Anonymous

    Is there a way to turn off "Popular now" stories?  I don't want to be reminded of Gosselin's tummy tuck.

  10. Anonymous


  11. rjsnobhill

    Bing's home page shots are so gorgeous I open it first every day just for the pure joy of seeing them. Ann Seymour Sausalito CA

  12. Quality Directory

    I really like Bing because it reinforces Microsoft stand in the search contest. I hope it will help to break the near monopoly we currently have. It has better search results than Live Search.

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