Going deep: diving into the site you want

When we were thinking about what searches we could improve on for this release, one thing we realized was that we actually were already getting a lot of searches right. A bunch of these were searches about a particular website you wanted. We returned the website, and you went there. Good times.

But you didn’t stay there. We did some research, and it turns out that after you made it to that page, you often tended to go to a few predictable places afterwards. When you searched for CBS you weren’t just hanging out on the homepage, you were going off to check out the page for the Late Show with David Letterman. When you searched for King County you were often going to eventually make your way to their Trip Planner.

Since we knew that there was a lot of extra navigation going on, we figured that we should save you the extra clicks. So we did.

Image of IRS result


Kemp Peterson, Program Manager, Live Search

Join the conversation

  1. Anonymous

    Is this not comparable to the technology Amazon has on their site? Predicting actions of users based on the previous behavior? Although it is a nice feature it works only for the mass, not for everyone.

    It might be possible to personalize these tips through analysis of individual browse behavior through for instance a toolbar. Hope to hear more about this.

  2. Anonymous

    Another idea. Is it possible to find within this big pile of browser behavior data different goals users have? In the IRS example there might be three different goals; Hand in a form, appeal against a decision or find the adress for instance. It might be helpful to look at this behavior data in a more abstract way; goals instead of user behavior. Although it is difficult, it is better suited to the relevancy of the information. In addition; the browser behavior that is generated can also be a reflection of bad usability.

  3. Anonymous

    Wasn’t the process you went through more like this?

    1/ We looked at what Google were doing

    2/ We copied it

  4. Anonymous

    Here’s an idea… Buy StumbleUpon, and integrate star ratings into results.

  5. Anonymous

    Err… I’m not seeing any internal/deep links for CBS right now, despite it being the example you decided to use here.

    I’m also not seeing any internal/deep links for NPR, which was the example you used when you published this post, before you edited it and replaced NPR and The Morning Edition with CBS and the Late Show. I am curious, why did you made the switch?

    About the feature itself:

    1. It’s a good thing in concept, it’s good that you added it, and you should work to improve it.

    2. Have you actually implemented it yet? I looked for results on various topic and large sites, and I didn’t find any beyond the IRS.

    3. You’re still way beyond they competition. For *all* the sites and topics I thought to try this feature on, where the deeo links *weren’t* available on Live Search, there *were* deep links on Google. And the same locations *were* represented by Ask.con’s Narrow Search suggestions, and Yahoo’s Search Assistant /Explore concepts.

  6. Anonymous

    Under what condition can we get this new feature?

    Is it completely algorithmic like Sitelinks of Google?

  7. Anonymous

    And, finally, Live Search adds another long-known feature from the leading SE’s… No surprise you are in a such a rush to buy Yahoo. Anyway, congratulations, every move towards enhanced competition is always welcome.

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