When we were thinking about what searches we could improve on for this release, one thing we realized was that we actually were already getting a lot of searches right. A bunch of these were searches about a particular website you wanted. We returned the website, and you went there. Good times.
But you didn’t stay there. We did some research, and it turns out that after you made it to that page, you often tended to go to a few predictable places afterwards. When you searched for CBS you weren’t just hanging out on the homepage, you were going off to check out the page for the Late Show with David Letterman. When you searched for King County you were often going to eventually make your way to their Trip Planner.
Since we knew that there was a lot of extra navigation going on, we figured that we should save you the extra clicks. So we did.
Kemp Peterson, Program Manager, Live Search